Online Marketing Summit 2012 Highlights Exhibitors' New Announcements

Major Industry News Unveiled in San Diego at Leading Digital Marketing Event

Jan 30, 2012

SAN FRANCISCO, Jan. 30, 2012 /PRNewswire/ -- Online Marketing Summit, produced by UBM TechWeb, today previews news happening at or leading up to the industry's premier digital marketing event next week.  Online Marketing Summit, happening February 6-9, 2012 at the Hilton San Diego Bayfront in San Diego, CA, provides a unique platform for exhibitors to showcase the newest technologies and integrated marketing solutions to a targeted audience.  For more information visit:

"We are excited to have Online Marketing Summit be the choice venue for digital marketing leaders to introduce their newest products and services," said Aaron Kahlow, Founder and Chair, Online Marketing Summit. "OMS offers a first-hand look at the latest innovations, providing attendees with a comprehensive view of today's digital marketing advancements."

The list of companies making news announcements from OMS currently includes:

Couch & Associates is pleased to announce the newest offering in our series of marketing and sales tools. Wingman is a mobile sales management and field marketing tool that allows users to create, edit, score and direct leads into existing marketing programs, send emails, and create follow up tasks in CRM.

Ensighten presents industry leading tag management platforms for enterprise websites, flash, and mobile, allowing organizations to add, remove or manage 3rd party tag-based services with a single line of code – while improving site performance and protecting user privacy. Ensighten empowers 12,000+ web domains for customers including Sony, Microsoft Stores, and Monster.

At OMS 2012, Infusionsoft will unveil a new online diagnostic test called Marketing Checkup. The interactive test will help small businesses evaluate their current marketing and prescribe ways to maximize opportunities that promote healthy growth in their company.

interlinkONE, an industry-leading provider of marketing software and services, will be showcasing enhancements to its iFlyMobi application at the 2012 Online Marketing Summit. New features within iFlyMobi enable users to easily build professional mobile websites within minutes that incorporate forms, images, video, and more.

Kapost launches a content marketing platform enabling any brand to take on the functions of a publisher. This includes content idea generation, contributor management, editorial calendar, assignments, content distribution to CMS/social platforms as well as analytics tracking. Kapost has signed deals with L'Oreal, TripAdvisor and Parametric Technology Corporation (PTC).

Metavana, the leading sentiment engine, announces the commercial launch of its Webvane solution, helping brands world-wide decipher and make meaning from the unstructured content on the social web.

Miva Merchant, Inc's newest core software update, Miva Merchant 5.5  PR8 Update 5, is designed to make the process of shipping and packing easier and more streamlined for ecommerce merchants. As part of a strategic partnership with DYMO Endicia, Update 5 includes printing of USPS postage and USPS labels.

Northbound DGS, a leading agency in Revenue and Engagement Marketing (REM), will announce its new ALTA solution suite that enable its clients to more efficiently identify, execute and drive highly qualified leads through the marketing and sales pipeline, thereby significantly increasing their clients' top-line revenue.

PR Newswire is proud to showcase the ARC™ platform, the first all-in-one, interactive engagement platform. Combine multiple content assets — including video, audio, images and text — and distribute them to your own proprietary lists and via our multi-channel distribution network. Stop by booth 219 and enter to win a Kindle Fire!

Tealium, the leader in enterprise tag management, announces that it now offers turnkey integration with more than 250 digital marketing vendors, making it easier than ever for marketers to deploy and manage the growing number of web page tags required by most online vendors. Visit for more information.

Track Social ( announces the roll-out of the most comprehensive social media benchmarking system in the world. The Track Social platform monitors thousands of business social media accounts, compares performance on hundreds of metrics, and provides deep insights into social marketing tactics and strategy.

TRAFFIQ®, a digital media management platform, is launching a new feature on their Search Desk! Facebook Ad Manager will now seamlessly integrate into the TRAFFIQ platform for easy management of all of your clients' Facebook campaigns along with their paid search campaigns. For more information, see Adele Pellicane or Amy Wisel!

TreeHouse Interactive upgrades the Advanced Integration functionality in its industry-leading Marketing View™ marketing automation platform with the ability to integrate with the Opportunity object in Salesforce CRM.  This integration allows for sophisticated nurturing and marketing automation using values from Opportunity object fields like Sales Stage or Product Purchased.

WiderFunnel launched a free, interactive game to visually demonstrate how to increase leads and sales through conversion optimization. Participants in the game view a series of real website experiments and choose the page variation they believe converted best. You can try the game now at:

Zoovy, the industry leader in success driven E-commerce software, announces Marketplace Optimization (MpO™).  MpO™ combines 11 years of marketplace experience with Zoovy's robust technology, to advance businesses performance and sales on websites, such as Amazon. A dynamic multi-marketplace repricing engine and fast inventory synchronization are only a couple key features.

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About Online Marketing Summit
Online Marketing Summit (OMS) offers an educational environment that facilitates incredible learning, networking and collaboration opportunities amongst marketers, executives and digital professionals. OMS is singularly committed to its mission to educate marketers on the emerging best practices of online marketing through a professional development conference and exhibition. More than 12,000 marketers have learned, collaborated and networked at OMS events over the years. For more information, visit

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.


For further information: Joylyn Tanner of UBM TechWeb, +1-415-947-6319,