New Online Community to Focus on SaaS & Its Emergence in the Enterprise

UBM TechWeb's SaaS In The Enterprise will also cover related technologies such as security, data management, and virtualization

Mar 22, 2012

NEW YORK, March 22, 2012 /PRNewswire/ -- UBM TechWeb and UBM DeusM announced the launch of SaaS In The Enterprise, an online community for C-level executives, IT professionals, and all stakeholders in the fast-moving Software-as-a-Service market.

The publication is a leading provider of information and analysis on the emergence of SaaS as a critical IT service delivery model. But above all it is a community that engages insightful voices and opinions to shed light on the important issues generated by the advent of SaaS. Its blogosphere and message boards will be complemented by regular live chats on the site about technical, managerial, and budgeting issues that engage and challenge enterprise professionals.

Award-winning journalist Cassimir Medford was named editor in chief. He has covered the tech industry for more than two decades and written for many publications, including Red Herring, VARBusiness, and Information Week.

"This is a true community publication where we encourage a wide variety of tech and business expertise and opinions from developers to CIOs, industry researchers, analysts, and vendors," Medford says. "But ultimately we will focus our analysis on our target audience – IT decision makers."

The site is published by UBM TechWeb and UBM DeusM.

Click here to access SaaS In The Enterprise:  

About Saas In The Enterprise

Founded in March 2012, Saas In The Enterprise ( is an online community for C-level executives and senior IT decision makers who depend on SaaS as a critical IT service delivery model. Its blogosphere, message boards, and live chats will inform and advance the discussion around the many issues generated by the advent of SaaS.

About UBM DeusM

UBM DeusM ( is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than two dozen successful sites and online communities over the last two years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM TechWeb

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM plc, a global provider of media and information services for professional B2B communities and markets.

About UBM plc

UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to


For further information: Amy Averbook, UBM DeusM Marketing Director, +1-917-743-2693,