IBM Joins Panel of Experts for InformationWeek Tech Marketer Event on April 3rd

Event features new research results on the content needs and preferences of technology decision makers

Mar 23, 2012

SAN FRANCISCO, March 23, 2012 /PRNewswire/ -- UBM TechWeb announced the addition of IBM's Betty Van Baalen to its panel of technology marketing experts featured on Lead Gen To Brand Gen: How To Change Your Game, a tech marketer event hosted by InformationWeek. The online simulcast of the live event takes place April 3, 2012, at 10:30am Pacific/1:30pm Eastern. Tech marketers may register at

"The mandate for B2B marketers to drive deeper engagement and nurture prospects to be profitable customers is the new success metric," said UBM TechWeb CMO and event moderator Scott Vaughan. "We're thrilled to have Betty join our panel to share new approaches on how tech marketers can build sustainable relationships with decision makers. Her perspective will complement the research and analysis that we'll share, gathered from the millions of transactions and engagements UBM TechWeb has with technology professionals weekly."

Van Baalen focuses on demand generation strategies and programs for IBM Americas and has deep online marketing experience. Joining the event with Van Baalen are InformationWeek Business Technology Network EVP of Sales Martha Schwartz and Director of Client Strategy Jonathan Vlock.

Event topics include:

  • Re-framing your marketing around customer and organizational needs
  • How to find and enable "Champions" to accelerate your marketing and sales cycles
  • Developing a content plan and tactics that drives action and engagement
  • Moving beyond lead gen: How to deploy multi-channel demand gen
  • Examples and case studies on effective demand gen
  • New research results on content needs and preferences of IT decision makers


The event features newly fielded research on the content preferences of business technology professionals including: mistakes vendors make with their content; how often they'd like to hear from vendors; and important factors and content attributes when making purchasing decisions.

Qualified marketers may register for the free online event at, or request an invitation to the in-person event taking place in Menlo Park, California, by sending an email to:

Please tag your tweets #iwmktgsimulcast and follow us on Facebook.

For more information:
Winnie Ng
VP of Marketing
T. 631-406-6507

About InformationWeek Business Technology Network (

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like (security), (networking and communications) and BYTE (consumer technology). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb (

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.