Innovative Community Site Highlights Private Cloud

Brought to you by Microsoft, delivers news, insight, and in-depth discussion around emerging cloud technologies.

Mar 29, 2012

NEW YORK, March 29, 2012 /PRNewswire/ -- UBM TechWeb and UBM DeusM announced the launch of, an online community for C-level executives, IT professionals, and all stakeholders in the private cloud computing category.

Cloud computing deployments are increasing each year, thanks to the cost savings and agility they deliver to IT and business processes; cloud is forecast to generate 14 million new jobs globally, with $1.1 trillion annual revenue by 2015, according to industry estimates. The IT Pro ( is an online community for IT decision makers who are considering and embracing cloud computing, particularly private clouds.

On The IT Pro's blog feed, IT professionals from the C-suite to the server racks will present their insights and opinions on private cloud technology, prompting lively discussion and debate on the site's message boards.

Award-winning journalist Michael Steinhart was named editor in chief. He has covered business IT for nearly 15 years and written for many publications, including PC Magazine, eWEEK, Accelerate, and Smarter Technology.

"There's a lot of confusion around cloud computing," Steinhart says. "Everybody knows it's a good thing, in theory, but concerns about security and reliability are keeping many organizations out. That's why private clouds are the smart, sustainable approach, and we will focus on helping our community members justify the investment and achieve successful implementations."

The site is published by UBM TechWeb and UBM DeusM. The site is brought to you by Microsoft.

Click here to access The IT Pro:  

About The IT Pro
Founded in March 2012, The IT Pro ( is an online community for C-level executives, IT professionals, and all stakeholders in the private cloud computing industry, consisting of blogs, message boards, and live chats that inform and advance the discussion around the many issues generated by the increase in private cloud implementations.

About UBM DeusM
UBM DeusM ( is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than two dozen successful sites and online communities over the last two years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses -- media solutions, marketing services, and professional information -- UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM plc, a global provider of media and information services for professional B2B communities and markets.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to


For further information: Amy Averbook, UBM DeusM Marketing Director, +1-917-743-2693,