UBM TechWeb's Gamasutra.com Reports Record Monthly Traffic Figures

Leading Website for Video Game Industry Professionals Breaks 4 Million Pageviews for the First Time in March, as Monthly Unique Visitors Reach an All-Time High

Apr 11, 2012

SAN FRANCISCO, April 11, 2012 /PRNewswire/ -- UBM TechWeb Game Network announced today that its Webby award-winning website Gamasutra.com has hit record monthly traffic metrics, solidifying its position as the leading online destination for professionals in the video game industry.

In March 2012, Gamasutra broke the 4 million monthly pageview mark for the first time since the website launched in 1997. This milestone represents a 21 percent year-on-year pageview increase. Overall, the site saw unique visitors grow 35 percent year-on-year in March to a record 1.2 million – more than double that of any industry website competitor.

"We have a larger readership than ever before, and I have to give credit to the experienced reporters, editors and contributors of Gamasutra," said Editor-in-Chief Kris Graft, who took the reins of the website in April 2011. "While reaching these new traffic records is great news, these increases are just a happy side-effect of creating and curating quality journalistic content around issues that impact this dynamic industry. To all of our readers, thank you."

Graft added, "It's not just Gamasutra's own writers who helped reach this milestone. Our user-generated Member and Expert blog sections are home to some of the highest-trafficked stories on the site. Our community drives industry change. So keep those great blogs coming!"

A few of Gamasutra's recent exclusive top stories include:

Turning Down Zynga -- by Shay Pierce, the single employee at Draw Something developer OMGPOP who decided not to take a job with FarmVille house Zynga when his company was acquired by the social games giant this year.

Sad But True: We Can't Prove When Super Mario Bros. Came Out -- by News Director Frank Cifaldi, whose investigation into the North American release date of Nintendo's Super Mario Bros. serves as a metaphor for the sad state of video game history preservation.

Talking the Future of Minecraft-- by Gamasutra Features Director Christian Nutt, who chats with lead Minecraft developer Jens Bergensten at Mojang's Stockholm, Sweden headquarters.

Learning from the Masters: Level Design in The Legend of Zelda -- by Mike Stout, a member of the Central Design department at Activision Blizzard who identifies applicable design lessons by examining the classic Nintendo title.

Cognitive Flow: The Psychology of Great Game Design -- by Sean Baron, a Microsoft Studios user experience researcher who examines what kind of gameplay engages players.

7 Things to Know about HTML5 -- by Gamasutra News Editor Tom Curtis, who spoke with top web game developers about the finer points of the web standard.

Gamasutra also features the most comprehensive video game industry jobs section on the internet – with companies such as Activision, Zynga, Electronic Arts, Take-Two and more offering new job opportunities on a daily basis – and offers top firms many other ways to target game creators, including web ads, newsletters, targeted emails, and much more. More information about advertising opportunities are available at http://jointhegamenetwork.com.

About the UBM TechWeb Game Network
A core provider of essential information to the professional game industry, the UBM TechWeb Game Network offers market-defining content, and drives community through its award winning lineup of print, online, event and research products and services. These include the Game Developers Conference®, the Webby Award-winning Gamasutra.com and network of sites, the Game Advertising Online ad network, the Game Developers Conference® Online, the Game Developers Conference™ Europe, the Game Developers Conference™ China, Game Developer Magazine, the Game Career Seminars and GameCareerGuide.com, the Independent Games Festival and Summit, and the Game Developers Choice Awards. Visit: www.jointhegamenetwork.com.

About UBM TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. Visit: www.ubmtechweb.com.


Brian Rubin / Teresa Tyndorf

fortyseven communications

(212) 391-4707 / (323) 658-1200

brian@fortyseven.com / teresa@fortyseven.com

Rich McCarthy / Sandra Lew

UBM TechWeb Game Network

(415) 947-6280 / (415) 947-6232

rich.mccarthy@ubm.com / sandra.lew@ubm.com

SOURCE UBM TechWeb Game Network