UBM TechWeb's Mobile Connect Announces Keynote Speaker & Conference Highlights

Nike, Inc. to Take the Main Stage at First Mobile Connect in Boston

Apr 20, 2012

SAN FRANCISCO, April 20, 2012 /PRNewswire/ -- Mobile Connect, produced by UBM TechWeb, announces Art King, the Global Infrastructure Architecture Lead for Nike, Inc., will take the keynote stage to discuss Nike, Inc.'s journey to mobility and how enterprise customers' devices are taken into consideration and being leveraged as a new platform for business. Mobile Connect, the defining event for the enterprise mobility market, will take place June 18-20, 2012 at the Hynes Convention Center in Boston. For more information visit: http://www.mobileconnectevent.com.

"We're excited to welcome Nike, Inc. to the main stage at Mobile Connect to discuss the future of mobility and present a real-world example of a successful enterprise mobility strategy," said Paige Finkelman, General Manager, Mobile Connect. "As the conference line-up continues to grow, we look forward to bringing together thought leaders in the industry that provide insight into IT's strategic shift to mobile, as well as learning how forward-thinking companies are unlocking the competitive advantage and opportunity the mobile platform provides."

In addition to hearing from Nike, Inc. on the keynote stage, Mobile Connect will feature first-time deep dive workshops focused on the practical considerations for accelerating a mobile business strategy and the key technology considerations in a social/cloud era. The Business is Mobile workshop offers a business level viewpoint to understand the processes, challenges and opportunities in managing mobile networks, devices and users. The Mobilizing the Enterprise workshop provides a comprehensive look at the technology of next-generation enterprise information systems and a review of all issues that belong on any enterprise's IT checklist today.

"I'm thrilled to be involved with Mobile Connect," said Craig Mathias, Principal, Farpoint Group and Mobile Connect Conference Co-Chair. "This event has assembled an impressive lineup of experts in enterprise mobility, and the conference tracks will both educate and stir debate around mobile innovations, exploring how to harness the power of mobility to drive business value."

Mobile Connect also announces a new partnership with Year Up, an organization working to provide urban young adults with the skills, experience and support that will empower them to reach their potential through professional careers and higher education. As part of this partnership, Year Up will participate in a panel session on Wednesday, June 20 to discuss Generation Y's perspective on new technology in business and what they want from their future employers. As a three day conference, Mobile Connect will explore topics such as: Mobile Platforms, Tablets, App Development, Enterprise App Stores, CoIT, Analytics, Voice Input, Video, Mobile Management, Location-Based Services, Mobilizing Business Processes, Mobile Networking (WAN and WiFi), Bring Your Own Device, and Security and Governance. 

Mobile Connect is co-located with the Enterprise 2.0 Conference and will feature a comprehensive conference and expo highlighting how attendees can leverage mobile as the new platform for business. SAP is a gold sponsor of the event. Follow Mobile Connect on Twitter @mobileconnect or become a fan of Mobile Connect on Facebook.

About Mobile Connect
Mobile Connect, produced by UBM TechWeb, is the defining event for the enterprise mobility market. Co-located with the Enterprise 2.0 Conference, Mobile Connect explores the latest developments in mobile platforms, devices, management and applications, plus the key technology issues organizations face today. Mobile Connect brings together enterprise mobility thought leaders to discover how companies can leverage mobile as the new platform for business, addressing the strategic direction that will define enterprise IT for the next decade, and providing organizations with unprecedented business value. For more information on Mobile Connect, visit: www.mobileconnectevent.com.

About UBM TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands includes: global face-to-face events such as Interop, Cloud Connect, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.


For further information: Jeremy Crittenden, PR Specialist, +1-415-947-6212, jcrittenden@techweb.com