UBM TechWeb's InformationWeek Introduces Video Tech Theaters

New Content Marketing Solution Delivers Video Production, Hosting and Syndication

May 1, 2012

SAN FRANCISCO, May 1, 2012 /PRNewswire/ -- UBM TechWeb's InformationWeek announced the launch of Tech Theaters, a full-service video marketing program that delivers content development and high-quality video production as well as video hosting and syndication.  A new content marketing solution, Tech Theaters enable technology vendors to educate and engage business and technology professionals through scripted instructional video and powerful visual graphics.  For more information on Tech Theaters, please visit CreateYourNextCustomer.com.

As video continues to offer marketers tremendous promise, InformationWeek's Tech Theater program helps technology vendors leverage the popular medium.  UBM TechWeb research shows that nearly 40% of tech decision makers regularly watch video as part of their jobs, while 38% have based a technology purchase decision on vendor-produced or sponsored video(1). 

InformationWeek's Tech Theater program includes the production of custom-created instructional videos and custom webpage "console."  Also featured on the console are both targeted content developed by InformationWeek and assets from the technology vendor, providing a natural multi-layered engagement console for business and technology professionals to engage and interact with.  

The program metrics include guaranteed streams and leads, as well as syndication of the videos across InformationWeek's extensive online network, YouTube and other social networks. 

InformationWeek Tech Theater marketing programs are available now. For more information, please visit createyournextcustomer.com; or contact Martha Schwartz at mschwartz@techweb.com

About UBM TechWeb (http://www.ubmtechweb.com)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

Contact: Winnie Ng-Schuchman, VP of Marketing; wng@techweb.com; 631-406-6507      

(1) UBM TechWeb Content Connects Research Study