74% of Organizations Have Or Will Build Custom Mobile Apps According To New InformationWeek Reports Research

But there's no consensus on development method: Native platform and browser turned in identical numbers, though native has a three point edge for plans to build on apps currently in place

Aug 15, 2012

SAN FRANCISCO, Aug. 15, 2012 /PRNewswire/ -- InformationWeek Reports (http://reports.informationweek.com), a service provider for peer-based IT research and analysis, announced the release of its latest research report. App Dev in the Age of Mobility encompasses analysis of results from InformationWeek's recent Mobile Application Development Survey and guides readers in setting a strategy for empowering employees and customers with custom applications for smartphones and tablets. Of the 350 business technology professionals responding to this poll, 25% are from organizations with 10,000 or more employees.

Research Summary:

IT teams that want to develop mobile apps are torn between methodologies. They worry that employees and customers accustomed to slick native apps will spurn browser-based versions, but native development complicates cross-platform code reuse—a factor cited as critical or important by 64%. Meanwhile, 52% of those building native applications say they can't get the functionality needed in a browser app, a legitimate concern until HTML5 matures.


  • 71% of our survey respondents identify the Apple iPhone as the top target for both native and browser-optimized custom apps, compared with 64% for Android phones and just 22% for BlackBerry.
  • 55% cite coding for differences in Internet Explorer, Safari, Android, Opera and Chrome as a top challenge when developing browser-based applications.
  • 50% say cross-platform support is a critical feature in IDEs used for mobile apps.
  • 20% of those with no plans to develop native custom or browser-based mobile applications cite security as a reason.

The report author, Kurt Marko, is editor at large for InformationWeek Reports and an IT industry veteran.

For full access to the research data, members can download now: http://reports.informationweek.com/abstract/18/8995/Mobility-Wireless/research-app-dev-in-the-age-of-mobility.html?cid=rpt_press_rls

"It's unfortunate that HTML5 isn't more mature," says Lorna Garey, content director of InformationWeek Reports. "But most companies can't afford to sit on the sidelines. There are ways to get code reuse without sacrificing functionality, as we discuss in our report, by using hybrid methods with native UIs that link to browser-based back ends for data access."

For more information:
Art Wittmann    
VP & Managing Director, InformationWeek Reports

About InformationWeek Business Technology Network (http://www.informationweek.com)

The InformationWeek Business Technology Network provides IT executives with unique analysis and tools that parallel their work flow—from defining and framing objectives through to the evaluation and recommendation of solutions. Anchored by InformationWeek, the multimedia powerhouse that looks across the enterprise, the network scales across the most critical technology categories with online properties like DarkReading.com (security), NetworkComputing.com (networking and communications) and BYTE (consumer technology). The network also provides focused content for key IT targets, such as CIOs, developers, and SMBs via InformationWeek Global CIO, Dr. Dobb's and InformationWeek SMB, as well as vital vertical industries with InformationWeek Financial Services, Government and Healthcare sites. Content is at the nucleus of our information distribution strategy—IT professionals turn to our experts and communities to stay informed, get advice and research technologies to make strategic business decisions.

About UBM TechWeb (http://www.ubmtechweb.com)

UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – UBM TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14.5 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in UBM TechWeb's communities and information resources monthly. UBM TechWeb brands include: global face-to-face events such as Interop, Web 2.0, Black Hat and Enterprise Connect; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading magazines InformationWeek, Wall Street & Technology, and Advanced Trading. UBM TechWeb is a UBM plc company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.