UBM DeusM Wins 2 Min's Integrated Marketing Awards, Adding to Its Growing List of Accolades

Sep 12, 2012

NEW YORK, Sept. 12, 2012 /PRNewswire/ -- UBM DeusM received two prestigious Min's Integrated Marketing Awards yesterday at New York City's Marriott Marquis. UBM DeusM was the B2B winner of the WOW Award for its Community Activation Platform (CAP) and together with UBM Electronics won the Best Customized Website/Microsite Award for the Microcontroller Central Website. These mark UBM DeusM's 52nd and 53rd awards won in less than two years.

The Min's 2012 Integrated Marketing Awards recognize the new campaigns, the ongoing programs, and the innovative people who've raised the bar on print and online marketing programs. This is the second year in a row UBM DeusM was honored with Min's WOW Award, recognizing the most innovative integrated marketing campaign or paradigm-shifting marketing idea – winning last year for Internet Evolution's online university, 60 Days of Executive Education. 

UBM DeusM's Community Activation Platform (CAP) is a revolutionary new integrated marketing program that allows companies to sponsor an online community on an exclusive basis with 100% share of voice and sole ownership of the audience. Devised by UBM DeusM, the marketing services arm of UBM, CAP is based on UBM DeusM's renowned Community in a Box (CiaB) formula and employs a structured system of proven Web publishing best-practices combined with a breakthrough multimedia publishing platform.

Microcontroller Central, created by UBM DeusM and UBM Electronics in partnership with NXP Semiconductors, is a custom online community, devoted to inspire and empower users of microcontrollers and showcase their successes. The community-based Website consists of blogs, message boards, live chats, whitepapers, and other educational resources to help readers address the joys and challenges of microcontroller-based design. Microcontroller Central is one of UBM DeusM's 30+ communities.

"We are pleased to be recognized for these esteemed awards, which validate our unique offering in the B2B publishing industry with a custom community product that can be easily and quickly rolled out and built," said Steve Saunders, Managing Director of UBM DeusM.

UBM Electronics' Microcontroller Central community (www.microcontrollercentral.com) is sponsored by NXP Semiconductors and run by UBM DeusM. For more information on other awards won by UBM DeusM visit http://www.deusm.com/awards.asp.

Amy Averbook
Director of Marketing Services, UBM DeusM

About UBM DeusM
UBM DeusM (www.deusm.com) is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than thirty successful sites and online communities over the last 2 years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM Electronics
UBM Electronics is the global leader in media and marketing solutions for design engineering and the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development, and commercialization of technology through its market leading brands, peer communities, and professional education services. More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, Design News, Test & Measurement World, TechOnline, EBN, DataSheets.com, Designlines, and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DESIGN, DesignCon, and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.