UBM TechWeb & UBM DeusM Launch Digital Canvas Retail Community to Explore Marketing Technology
Sponsored by Intel, this new online community will focus on digital marketing technologies driving today's retail revolution
Oct 8, 2012
NEW YORK, Oct. 8, 2012 /PRNewswire/ -- Digital Canvas Retail launched today as an online community focused on digital marketing technologies that are driving change in the retail industry around the globe.
The community is aimed at a readership of CMOs and senior marketing executives with responsibility for choosing the hardware and software systems needed to keep their companies ahead of the competition. The site is published by UBM TechWeb and UBM DeusM. Its exclusive sponsor is Intel Corp., which also sponsors two other DeusM sites: Digital Draw, focused on digital marketing in the financial services industry; and Better Bank Systems, focused on the core systems of banks, credit unions, and other financial services companies.
The Digital Canvas Retail site features news, analysis, commentary, case studies, and discussions about all aspects of digital marketing, including POS promotions, big-data analytics, campaign management tools, e-coupons, mobile strategies, database management, and digital signage.
"Digital technology gives retailers the opportunity to identify, approach, and impress potential consumers with custom-tailored offerings and demand-sensitive pricing in ways that maximize profit in today's globally competitive environment," said Terry Sweeney, Editorial Director for UBM DeusM. "The site will be focusing on retailers from the Far East and Australia to Europe and the North American market."
Tom Murphy, who has covered technological change as a journalist over the past three decades, will oversee Digital Canvas Retail. Murphy, Group Managing Editor at DeusM, also serves as Editor in Chief of Better Bank Systems and Digital Draw. Murphy, author of Web Rules: How the Internet Is Changing the Way Consumers Make Choices, has previously worked with the Associated Press, Bloomberg News, Red Herring, and MarketWatch, where he was the founding managing editor. He's also founder of the award-winning nonprofit, Newswire21.org.
The new site's distinguished roster of bloggers will feature more than a dozen experts in marketing and computing, including Steven Keith Platt, Maryam Donnelly, Michael Hiatt, Robert McGarvey, Bryan Meszaros, Kishore Jethanandani, Theresa Billy, Richard Adhikari, and John Edwards.
The Digital Canvas Retail site may be viewed here: www.digitalcanvasretail.com
UBM DeusM Marketing Director
About Digital Canvas Retail
Founded in October 2012, Digital Canvas Retail is an online community for CMOs and other senior marketing executives who share the responsibility for choosing technologies that will keep their companies at the forefront of today's highly competitive retail industry.
About UBM DeusM
UBM DeusM (www.deusm.com) is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than two dozen successful sites and online communities over the last two years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.
About UBM TechWeb
UBM TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its core businesses – media solutions, marketing services, and professional information – UBM TechWeb produces the most respected and consumed brands, applications, and services in the technology market. More than 14.5 million business and technology professionals (CIOs, IT and IT support managers, Web and digital professionals, software and game developers, government decision makers, and telecom providers) actively participate in UBM TechWeb's communities. UBM TechWeb brands include: global face-to-face events such as Interop, Game Developers Conference (GDC), Web 2.0, Black Hat and VoiceCon; large-scale online networks such as InformationWeek, Light Reading, and Gamasutra; research, training, and certification services, including HDI, Pyramid Research, and InformationWeek Analytics; and market-leading magazines such as InformationWeek and Wall Street & Technology. UBM TechWeb is part of UBM Ltd., a global provider of media and information services for professional B2B communities and markets.
About UBM plc
UBM plc is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, and in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists around the world. Our 6,000 staff in more than 30 countries are organized into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com