Cloud Video Conferencing Promises Finally Realized, Heavy Reading Finds

As cloud video conferencing merges with video on mobile devices, companies are discovering solutions, says Heavy Reading IP Services Insider

Dec 19, 2012

BOSTON, Dec. 19, 2012 /PRNewswire/ -- Cloud video conferencing addresses many challenges companies are facing, and as cloud video usage increases, and mobility continues to grow, the two trends will merge and complement one another, according to the latest report from Heavy Reading IP Services Insider (, a subscription research service from Heavy Reading (

Cloud Video Conferencing Has Vertical Market, Mobile Appeal examines the cloud video conferencing market, analyzing the most lucrative verticals in the marketplace and discussing drivers and challenges in the industry. It includes a comparative analysis of solutions available from leading market vendors, examines the geographic landscape of the market and details trends that will likely occur in the industry over the next 18-24 months.

For a list of companies covered in this report,

"Every year, it seems, forecasts are released that show video conferencing is on the cusp of success," says Denise Culver, research analyst with Heavy Reading IP Services Insider and author of the report. "On the surface, video conferencing makes sense, but problems have plagued video conferencing providers for years."

The solution, it seems, may be found as cloud video conferencing converges with the video on mobile devices, Culver says. "Currently, video accounts for about 10 percent of the world's mobile traffic; by the end of 2015, it is expected to account for as much as 65 percent of mobile usage," she continues. "Some estimates indicate that about 71 percent of large North American companies already have some form of video conferencing in place; however, many of those companies either haven't fully utilized their video conferencing systems because of lack of knowledge, cost or poor QoS."

Key findings of Cloud Video Conferencing Has Vertical Market, Mobile Appeal include the following:

  • Cloud video conferencing appeals to verticals with limited funding because it leverages existing assets, cuts costs and better manages resources.
  • As employees become more geographically dispersed, the need for better communication, collaboration and productivity will be met by cloud video conferencing.
  • Even as cloud video conferencing drives down the price of service, one of the biggest challenges will be to prove return on investment (ROI).
  • Interoperability between devices and clouds will drive video from being an internal business tool to a B2B and B2C tool.
  • For the next two years, growth in cloud video conferencing will be driven by the proliferation of mobile video solutions.

Cloud Video Conferencing Has Vertical Market, Mobile Appeal is available for $900 (single-user license). Enterprise licenses also are available. For more information, please visit: For more information about other Heavy Reading Insider research services, please visit:

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

Jeff Geddes
Account Manager, Heavy Reading

Press/analyst contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network

About Heavy Reading (
Heavy Reading is an independent research organization offering deep analysis of emerging telecom trends to network operators, technology suppliers and investors. Its product portfolio includes in-depth reports that address critical next-generation technology and service issues, market trackers that focus on the telecom industry's most critical technology sectors, exclusive worldwide surveys of network operator decision-makers that identify future purchasing and deployment plans, and a rich array of custom and consulting services that give clients the market intelligence needed to compete successfully in the global telecom industry. As a telecom research arm of the Light Reading Communications Network (, Heavy Reading contributes to the only integrated business information platform serving the global communications industry.

About Light Reading Communications Network (
The Light Reading Communications Network combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry.   With the power of this platform, leaders who build, deploy, finance and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities.  Light Reading Communications Network is a division of UBM Tech (, the global leader in technology media and business information.

SOURCE Heavy Reading