Pyramid Point: The Critical Role of Broadband Demand Stimulation Strategies
Dec 20, 2012
BOSTON, Dec. 20, 2012 /PRNewswire/ -- Sonia Jorge, Consulting Director for Pyramid Research's Regulation and Public Policy Practice, has published a new research note, highlighting the critical role that that governments, service providers, device manufacturers and other ICT ecosystem's stakeholders play in generating demand for broadband access and services across emerging markets.
Demand for broadband services continues to increase across regions, and mobile broadband plays a unique role in the access equation. Therefore, it is no surprise that several governments and service providers have worked tirelessly to improve spectrum management, licensing processes and to make desirable spectrum available for the provision of mobile broadband services, notes Jorge.
"Several variables determine the level of demand, but one thing is clear: When the technology and relevant services are available, users are willing to spend a considerable amount of their incomes in connectivity and services, including applications that are relevant to their productive activities," Jorge explains.
So what strategies should be implemented across emerging markets to ensure that demand for broadband access remains strong and that the use of applications and services that are made possible through broadband became a reality?
Read the full Pyramid Point to learn about demand stimulation strategies being employed for growing the sector and expanding opportunities.
About Sonia Jorge:
Sonia Jorge is Pyramid's Consulting Director for the Regulation and Public Policy Practice, and has 20 years of experience as an international consultant in communications policy and regulation.
She will be speaking at the upcoming United Nations Conference on Trade and Development Panel on "Internet Broadband for an Inclusive Society" in Lima, Peru. To request an onsite meeting, please contact her directly at [email protected]. Read more about Sonia here.
Marketing Director, Light Reading Communications Network
Pyramid Research (www.pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a telecom research arm of the Light Reading Communications Network (www.lrcn.com), Pyramid Research contributes to the only integrated business information platform serving the $4 trillion global communications industry.
About Light Reading Communications Network (www.lrcn.com)
The Light Reading Communications Network combines the most trusted telecom research brands with award-winning online communities and a rich events portfolio to deliver the only integrated business information platform serving the global communications industry. With the power of this platform, leaders who build, deploy, finance, and regulate next-generation telecom networks are able to make more informed decisions on emerging market and service opportunities. Light Reading Communications Network is a division of UBM Tech (tech.ubm.com), the global leader in technology media and business information.
SOURCE Pyramid Research