Online Community 21st Century IT Will Help SMBs & Channel Partners Address New Technologies & Business Concepts

UBM's 21st Century IT's new look is designed to guide IT professionals and their partners in the solution provider sector through implementation of cloud computing, big-data analytics, information security, and advanced storage concepts

Feb 21, 2013

NEW YORK, Feb. 21, 2013 /PRNewswire/ -- UBM Tech's DeusM and Channel groups today launched a refreshed version of 21st Century IT, an online community for IT professionals in the SMB marketplace and their channel partners, as they work together to leverage some of the core technologies and business concepts that are driving dramatic changes in their industries.

The community is built around the website and extends through presence on social media outlets LinkedIn, Twitter, Facebook, and Google+. 21st Century IT features expert bloggers who will share advice with IT pros and their partners, as well as discussion forums on the website and in social media outlets where community members can exchange ideas and peer advice. It is a community that engages insightful voices and opinions to shed light on the important issues and solutions dealing with cloud computing, big-data analytics, information security, and storage.

Daily blogs and busy message boards will be complemented by regular live chats and webcasts about how IT pros in small and midsized companies can optimize cloud computing, analytics, security technologies, and emerging storage options to drive business growth. Bloggers also will explore how channel partners, including resellers and solution and service providers, can support SMBs in addressing their technical challenges.

Experienced technology journalist James Connolly was named editor in chief. "SMBs are dealing with a flood of technology change and demands to implement new information products and services. They can't do it alone, and they need the support and guidance of partners in the channel," Connolly said. "Through 21st Century IT we have an opportunity to bring together those IT pros in SMBs and channel partners, and provide a forum that will help them achieve mutual success."

The site is published by UBM Technology's DeusM and Channel groups; NetApp is the exclusive sponsor.

Click here to access 21st Century IT:  

Amy Averbook
UBM DeusM Sr. Marketing Director
(917) 743-2693

About UBM DeusM

UBM DeusM ( is an integrated marketing services company owned by UBM plc and operated as a Unit of UBM Tech, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than forty-five successful sites and online communities over the last two years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM Tech Channel

UBM Tech's Channel is the leading provider of information, research, and conferences for solution providers and vendors in the technology industry. With over 30 years of experience and engagement with solution providers, our brands have fostered an unparalleled level of audience loyalty and credibility.

About UBM Tech
UBM Tech ( is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry.  Its media brands and information services inform and inspire decision makers across the entire technology market— engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals.  UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.