UBM Tech and VDC Research to Unveil "Navigating the Internet of Things" Report at DESIGN West

Embedded Technology Enabling New Revenue Streams on Display in Intelligent Systems & M2M Exhibit Hall Zones

Apr 10, 2013

SAN FRANCISCO, April 10, 2013 /PRNewswire/ -- UBM Tech, which serves design engineers and the electronics industry with essential business and technical information, today announced new research to be unveiled at DESIGN West, the annual technical conference and expo for electronics design engineers, entrepreneurs, and technology professionals who create products with electronic content.  This special report, produced collaboratively by UBM Tech and leading M2M market intelligence firm, VDC Research, is entitled "Navigating the Internet of Things, Market Insights for Embedded Technology Leaders."  The report will provide analysis of the leading trends impacting The Internet of Things (IoT), Cloud, and M2M connectivity, which are unlocking a multitude of new applications, new categories of devices and business models for OEMs and their customers.  In addition, it will explore new ways to extend cloud-based capabilities to enable adaptive management and supervision; better adjust analytics and computational overhead between devices, the edge of networks and data centers; and create new managed service offerings.  Download a free preview of the findings now.

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For the first time publicly, UBM Tech and VDC Research will present the detailed research findings in the panel session entitled "What the Intelligent Systems Boom Means for the Embedded Market" on Tuesday, April 23 at 9:15 a.m. in Room 231AB. While the IoT phenomenon has enabled countless innovations from a connected car or home, to hand-held point of sale devices and wearable military communication systems, these innovations also pose considerable risks to consumers using these devices, enterprises deploying these devices and OEMs developing these devices.  UBM Tech editors, VDC Research analysts and leading industry vendors will debate both sides of this equation. This session will showcase current internet connected projects as well as the audiences' estimate of future trends.  In addition, the presenters will look at development, software and security concerns of new products, the barriers to bringing devices to the world of ubiquitous connectivity as well as the promise of big data.  DESIGN West also has an Internet of Things conference track with classes taking place on Tuesday, April 23 and a Connected Devices track in the Napkin Sketch to Shenzhen program on Thursday, April 25.

"The diversity of the embedded market complicates the implementation of sound security practices for connected devices," said Karen Field, Senior Vice President Content, Electronics, UBM Tech.  "Embedded devices are highly customized and require specialized security measures.  Many engineers may have not considered an issue such as connectivity in past designs, let alone dedicated security software.  Given this clear gap in understanding, the industry needs a forum such as DESIGN West to learn how to change internal processes and procedures, select different and new commercial products, software and tools. We provide this learning both on and off the show floor, in our IoT Conference Track and Intelligent Systems Zone on the Show Floor."

Exhibitors will showcase connected devices and new technologies at DESIGN West.  These include:

- The Intelligent Systems Zone is anchored by Platinum Sponsor Intel® in booth 916 and will feature solutions to make embedded solutions smarter through advanced performance, connectivity, security, and manageability. Intelligent Systems Alliance members will display hardware, software, firmware, tools and systems integration that developers need to take a leading role in the rise of intelligent systems. Participating companies include:  ADI Engineering, Booth 1025: ADLINK Technology, Booth 1131: Advantech Corporation, Booth 1034; American Portwell Technology, Booth 934; Congatec, Booth 1033; eCosCentric, Booth 1023: EUROTECH, Booth 1032; IBASE Technology, Booth 930; InForce Computing, Inc., Booth 1129; IEI, Booth 1024: Kontron America, Booth 1031: Kozio, Inc., Booth 1030; Kontron America, Booth 1031: McAfee, Booth 1029; ROHM Semiconductor, Booth 924; Super Micro Computer, Inc., Booth 1123; and WindRiver, Booth 926.

- The M2M Zone will display the many applications of machine-to-machine communications such as traffic control, telemedicine, utility and business applications.  Companies will display a new breed of sensors, wireless networks and increased computing capability, to show attendees how deploying an M2M should be incorporated into product development.  Exhibitors include Allegro Software, Booth 1037; Bluegiga, Booth 946; ClearConnex Inc., Booth 1140; CMX Systems, Booth 1038; EBSnet, Inc., Booth 938; Embedded Works, Booth 1137; Impinj Inc., Booth 1041; Intrepid Control Systems, Booth 1040; Kontron, Booth 1237; Laird Technologies, Booth 1042; Microchip Technology, Booth 1138; Score Electronics, Booth 1245; Silex Technology America, Booth 948; Silicon Image, Booth 1142; and wolfSSL, Booth 1241.

DESIGN West sponsors to date include Platinum Sponsors Microchip and Intel, Gold Sponsors AMD and Rohde & Schwarz, Silver Sponsors IBM, Newark element 14, Mouser Electronics, STMicroelectronics and Texas Instruments.

Media can register online for DESIGN West online until April 18th here.

For more information on DESIGN West sponsorships, contact Will Wise at will.wise@ubm.com or 415.947.6252.

Join the conversation about DESIGN West on Twitter (https://twitter.com/#!/ubmdesign) and Facebook (www.facebook.com/ubmdesign) for all the latest updates.

About DESIGN (www.ubmdesign.com)
Held in key strategic technology development locations worldwide, UBM Tech's DESIGN events are the global electronics industry's leading gatherings.  With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, DESIGN is the ideal venue for the electronics engineering community to learn, collaborate and recognize excellence. UBM Tech's DESIGN events cater to the extremely technical, higher-learning needs of the world's top engineers while providing an unprecedented forum for the examination of the industry's pressing business challenges.  In addition, DESIGN West celebrates decades of unique local electronics industry culture, innovation and Silicon Valley's significant contributions to the global technology industry.

About UBM Tech
UBM Tech is a global community-driven media business that provides information, events, training, and marketing solutions for the technology industry.  Its communities inform, educate and inspire decision makers across the entire technology market—serving engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals.  UBM Tech's industry-leading brands include EE Times, Interop, Black Hat, InformationWeek, Game Developers Conference, Byte, and DesignCon. The company's information products include research, education and training that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and lead nurturing programs designed to help its clients identify and participate in technology buying decisions. UBM Tech is a part of UBM plc.

VDC Research is the leading M2M market intelligence firm that provides engineering leaders and technology suppliers with research-driven insights to help guide their product development and technology strategies. Based on a unique blend of quantitative and qualitative analysis that offer granularity and breadth of coverage, VDC is organized around four practice areas, each with its own focused area of coverage. Together, they enable a unique 360-degree perspective of the opportunities and challenges resulting from The Internet of Things and M2M.  For more information visit: www.vdcresearch.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Karen Field

For more information on UBM Tech's DESIGN West 2013 please contact:
Linda Uslaner, Marketing Director
T: 516.562.5843, E: linda.uslaner@ubm.com