CIOs of NBA & GroupM to Be Guests on Enterprise Efficiency Online Events

Apr 15, 2013

NEW YORK, April 15, 2013 /PRNewswire/ -- Enterprise Efficiency ( is bringing two elite Chief Information Officers to tell their own IT success stories April 16 and April 17. CIO of the National Basketball Association Michael Gliedman will describe how the NBA rolled out a revolutionary big-data project, CIO of GroupM, John Donnarumma, will explain how a major media mogul is mastering the data analysis techniques shaping how readers and viewers will consume content in the future.

Enterprise Efficiency Radio, Tuesday, April 16, at 2:00 p.m. EDT, we bring you Executive Interview: John Donnarumma, CIO of GroupM: GroupM is a consolidated media investment management operation, serving as the parent company to agencies including Maxus, MEC, MediaCom, Mindshare, Catalyst, and Xaxis. With the impending change on how media will be delivered and consumed, John will tell us how technology is helping GroupM ensure that it is well positioned to handle this future shift in the media landscape.

Enterprise Efficiency Live Video, Wednesday, April 17, at 3:00 p.m. EDT, we bring you NBA's Big-Data Slam Dunk: The CIO's Story: The National Basketball Association has teamed up with SAP to create, a site that lets fans luxuriate in stats, not only from this season but from deep into basketball history. NBA CIO Michael Gliedman will tell us why the NBA decided to create, why the league chose the SAP HANA in-memory computing platform to power this big-data behemoth, what challenges they encountered while building the site, what has done for the league and for the fans, and how other CIOs can get their own big-data projects off the ground.

Sara Peters

Curtis Franklinte
Executive Editor

About Enterprise Efficiency
Founded in February 2010, Enterprise Efficiency is a unique interactive community of business technology leaders and executive decision-makers – including CIOs, CTOs, and other IT executives and professionals – to share ideas, insights, observations, and best-practices, as well as the intellectual support to help enterprise technology executives make these goals a reality. Enterprise Efficiency has won numerous editorial awards for its blogs and video content, and is sponsored by Dell Inc.

About UBM DeusM
UBM DeusM ( is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than 45 successful sites and online communities over the last two years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

About UBM Tech
UBM Tech ( is a global media business that provides information, events, training, data services, and marketing solutions for the technology industry. Its media brands and information services inform and inspire decision makers across the entire technology market – engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals. UBM Tech's industry-leading media brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's information products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development, and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

SOURCE Enterprise Efficiency