Meet the Superstars of Engineering & Technology Design at UBM Tech's DESIGN West 2013

Get the Inside Scoop on How Engineers Overcame Challenges to Launch Product Successfully and Learn What's Next for the Industry

Apr 22, 2013

SAN FRANCISCO, April 22, 2013 /PRNewswire/ -- The DESIGN West Conference & Exhibition will once again bring together the superstars of engineering and technology development at the industry's most comprehensive and longest-running professionals-only event, with the iconic Embedded Systems Conference celebrating its 25th anniversary.  Organized by the UBM Tech, DESIGN West 2013 will take place April 22-25, 2013 at the San Jose McEnery Convention Center in California.  Engineers will speak on overcoming diabolical design challenges-on projects ranging from the Mars Curiosity Rover to Raspberry Pi.


In response to the wave of hardware startups gaining momentum in Silicon Valley, DESIGN West is launching a new format this year featuring entrepreneurial engineers who will discuss how they overcame the vexing challenges associated with getting a new product to market. Keynote Luke Dubord, Avionics Systems Engineer, NASA JPL, will describe how the Mars Curiosity Rover engineering team succeeded in the face of seemingly impossible design constraints.

Additional sessions include Raspberry Pi Hardware Engineer, Gert Van Loo, discussing his challenges in the session "Why design is easy and production is a nightmare."  Kickstarter Entrepreneurs, Bob Baddeley of Portable Scores and Pierre Michael of Party Robotics, will share their trials and tribulations as electronics engineers coping with hardware issues in the sessions "An Engineer's Guide to Braving the Hardware Startup World" and the "DIY Gadget Lab."  Engineer Michael Feldman also will demo the world's first Internet-enabled trash can in his session "M2M Garbage or Dr. Who's TARDIS Trash Can."

DESIGN West is also excited to announce the debut of the world's first motorized propeller beanie mesh network on Tuesday, April 23, 2013.  During a hands-on workshop at the Expo led by David Ewing, CTO of Synapse-Wireless, attendees will learn how to program and customize the control and communication functions of their own "cranial cooling system."  Two hundred engineers wearing propeller beanies will gather for a special ceremony on the show floor at 6:00 p.m. to demonstrate the mesh network.

Details on all of the 180+ sessions at DESIGN West 2013 can be found at

What's in store for you at DESIGN West:

3 Awe Inspiring Keynotes
Tuesday April 23, 2013, 10:30 a.m. - 11:30 a.m., Luke Dubord, Jet Propulsion Laboratory, Avionics System Engineer – Want to know what went right with the Mars Curiosity Rover, and what went wrong?  Now you can.

Wednesday, April 24, 2013, 10:30 a.m. - 11:30 a.m. 'Big Bang Theory' Actress & Neuroscientist, Mayim Bialik. Yes she is a rocket scientist!  Find out more in her talk titled "Blossoming to Science."

Thursday, April 25, 2013, 10:30 a.m. - 11:30 a.m., The Real Life Bionic Man, Hugh Herr will speak on "The New Era of Human 2.0: New Minds, New Bodies, New Identities."

Kick Ass Speakers
DESIGN West speakers are the people you wish you could meet for five minutes to pick their brain.  Now you can.  Look at the list of speakers and you'll see what we mean.

Hungry for a Product Launch?  Our Exhibitors Have 'Em.
We're sure there will be a bunch.  See more than 225 exhibiting electronics technology and product companies, including global enterprises such as Intel, Qualcomm, Microchip, Rohde & Schwarz, Texas Instruments, ARM®, Mouser Electronics, AMD, STMicroelectronics, IBM, and more. 
Exhibitor List  Exhibit Hall Map

Attend AMD's lunch & media briefing, Tuesday, April 23, 2013 from 12:00 p.m. - 1:15 p.m. in Room 114.  Joe Macri, CTO global business unit, and Arun Iyengar, corporate vice president and general manager, Embedded Solutions Group, will discuss the latest CPU and GPU technology from AMD and share new product news.

New & Free Industry Forecast – Get it Before Anyone Else.
UBM Tech & VDC Research's 2013 Intelligent Systems Market Research Unveiled:
Tuesday April 23, 2013, 9:15 a.m., Room 231AB.  Learn what the Intelligent Systems boom means for the embedded market.  Speakers include executives from ARM, Renesas, IOTA, UBM Tech & VDC Research.

Hop on the Bus, Gus.
Actually it's a Semi.  Rohde & Schwarz's Technology Tour will make a stop on the show floor in the area of booth 1837.  The customized 1,000 square foot mobile classroom will host a series of free, 45-minute technical seminars on the topics of understanding emerging technology, EMC troubleshooting & common EMC problems, multiple domain debugging or troubleshooting switched mode power supplies.

Get Down and Dirty with the Latest Tech.
Don't know a gertboard from a beagle bone?   No worries. You can see it all here, find out how it works and meet the people who made it.  Cool, huh?

We look forward to seeing you soon.

Exhibit Hall Hours
Tuesday, April 23 11:30 a.m. – 7:00 p.m.
Wednesday, April 24 11:30 a.m. – 5:30 p.m.
Thursday, April 25 11:30 a.m. – 4:00 p.m.

Join the conversation about DESIGN West on Twitter (!/ubmdesign) and Facebook ( for all the latest updates. 

Download the Show App: Here

About DESIGN (
Held in key strategic technology development locations worldwide, UBM Tech's DESIGN events are the global electronics industry's leading gatherings.  With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, DESIGN is the ideal venue for the electronics engineering community to learn, collaborate and recognize excellence. UBM Tech's DESIGN events cater to the extremely technical, higher-learning needs of the world's top engineers while providing an unprecedented forum for the examination of the industry's pressing business challenges.  In addition, DESIGN West celebrates decades of unique local electronics industry culture, innovation and Silicon Valley's significant contributions to the global technology industry.

About UBM Tech
UBM Tech is a global community-driven media business that provides information, events, training, and marketing solutions for the technology industry.  Its communities inform, educate and inspire decision makers across the entire technology market-serving engineers and design professionals, software and game developers, solutions providers and integrators, networking and communications executives, and business technology professionals.  UBM Tech's industry-leading brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, Byte, and DesignCon. The company's information products include research, education and training that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and lead nurturing programs designed to help its clients identify and participate in technology buying decisions. UBM Tech is a part of UBM plc.

For more information on UBM Tech's DESIGN West 2013 please contact:
Linda Uslaner, Marketing Director
T: 516.562.5843, E: