Five Factors Driving OTT Video in Emerging Markets
May 29, 2013
BOSTON, May 29, 2013 /PRNewswire/ -- The opportunity for OTT video to prosper in emerging markets is strong. In order to take advantage of this, telcos need to take into consideration five factors, according to a new report from Pyramid Research (www.pyr.com).
Five Factors Driving OTT Video in Emerging Markets: Best Practices for Operators examines the growth of OTT video in markets across Latin America, Asia-Pacific, Eastern Europe and the Middle East. Pyramid Research identifies five factors that telcos must take into consideration when looking at the OTT opportunity in emerging markets: content, technology, partnerships, payments and regulations. Content is highlighted as the most important factor for OTT success, and opportunities for new OTT players to become successful content providers are discussed. This report presents case studies on Reliance Communications, Turk Telekom, Rostelecom, Claro and Racsa. The report concludes with some recommendations.
"In emerging markets, the OTT model is enabling telcos, pay-TV providers and media companies to respond to the demand for video streaming services on multiple viewing platforms, from laptops and mobile phones to the latest connected devices," says Daniele Tricarico, Analyst at Pyramid Research.
Changing conditions in the content licensing market, as well as new enabling broadband technologies, are opening up opportunities in many emerging markets, from Latin America to Central and Eastern Europe. Faced with saturated content markets in mature economies, global studios, aggregators and TV channels are looking for new markets to license their content. At the same time, the increasing availability of enabling technologies, such as CDNs and adaptive bitrate streaming, means that legacy infrastructure is no longer a deterrent to OTT video and that a consistent single-digit, megabit-per-second DSL connection is enough to support most video streaming activities, he notes. To learn more about the factors driving OTT video in emerging markets, download an excerpt.
Five Factors Driving OTT Video in Emerging Markets: Best Practices for Operators is part of Pyramid Research's Telecom Insider Report Series and is priced at $1995. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research