UBM Tech Executives to Speak at ExpoNext and Share Key Insights on Audience Acquisition and Engagement

Amandeep Sandhu, Vice President, Customer Insights, and Rajesh Kapoor, Director, Marketing Technologies, to Present Learning on Audience Development and Data Management

Jun 13, 2013

SAN FRANCISCO, June 13, 2013 /PRNewswire/ -- UBM Tech, which serves design engineers and the electronics industry with essential business and technical information, today announced Amandeep Sandhu, Vice President, Customer Insights, and Rajesh Kapoor, Director, Marketing Technologies, will present at ExpoNext, which will take place at Baltimore Marriott Waterfront, June 20-21, 2013.  ExpoNext offers the best, newest, and most innovative approaches in attendee marketing and exhibitor and sponsor sales for the tradeshow and events industry.  

(Logo:  http://photos.prnewswire.com/prnh/20130613/SF31797LOGO)

On Thursday, June 20 at 2:00 p.m. Sandhu will participate in the "Power Up Your Most Important Marketing Resource: Your List" session.  Sandhu and Tasha Ventimiglia, Event Manager, Labelexpo Americas, will discuss why managing data properly is critical to attracting an audience.  They will outline how to build lists, how to develop actionable intelligence on hot button challenges and how to bring in a highly qualified audience to maximize ROI.

Sandhu is responsible for the UBM Tech global audience engagement strategy for the media properties, commerce and community sites, and global events. Sandhu started his career as a Senior Software Developer with Cadence Design Systems Inc., where he worked on the development of the next generation PCB Design Entry tool, developing algorithms and GUI's, and developed an intelligent Language Sensitive Editor (LSE), which was used to edit design files written in Verilog or VHDL. Most recently Sandhu was a Project Throughput Manager in Semiconductor Insights' Engineering Group, where he collaborated with the senior management team to develop strategic plans regarding many facets of the business.  Sandhu received a Bachelor of Engineering (Computer Science and Engineering) from Thapar Institute of Engineering and Technology, India. He also attended the University of Ottawa, Canada, while working with the Semiconductor Insights division, where he obtained his MBA.

On Friday, June 21 at 11:30 a.m. Kapoor will participate in the
"Online Registration: Refining the Process to Minimize Abandonment and Maximize Attendee Intelligence" session. Kapoor and Elena Grant, VP, Marketing, National Trade Productions, will discuss how an organization's registration system is the most important part of any marketing program.  In addition, they will provide tips and ideas on registration as well as how to choose a registration software vendor.

Kapoor is leading UBM Tech's marketing transformation toward a data-centric approach.  He is moving the company towards actionable intelligence on customers, campaigns and clients.  In addition, he is refining the process of minimizing abandonment and maximizing customer intelligence.  Prior to his current position, Kapoor was the Director, Marketing Initiatives at UBM TechWeb.  Earlier, Kapoor was the founder of Captivate Interactive; Vice President, Client Services at Intellectual Capital Services; Managing Director & Partner, Concourse Technologies; and Technology Specialist and Developer, Bond Technologies.  Kapoor earned a Bachelors degree in Computer Science from Kurukshetra University, India.

Additionally, the winners of the annual E.X.C.I.T.E. awards program will be saluted at the ceremony during ExpoNext.   UBM Tech's DesignCon is a finalist in the "Best Use of a Mobile App" category and the "Best Use of Social Media" category.

About UBM Tech

UBM Tech is a global media business that brings together the world's technology industry through live events and online properties.  Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

For more information on UBM Tech please contact:
Felicia Hamerman, Vice President, Marketing, Electronics
T: 516.562.5652, E: felicia.hamerman@ubm.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Amandeep Sandu