MAM Allows Enterprises to Embrace the BYOD Trend, Heavy Reading Finds

With MAM enterprises can allow employees to use their own mobile devices and still protect their precious data, says Heavy Reading Mobile Networks Insider

Jul 15, 2013

BOSTON, July 15, 2013 /PRNewswire/ -- Mobile application management (MAM) is giving enterprises the ability to allow their employees to use their own devices but still provide superior data protection, according to the latest report from Heavy Reading Insider (, a subscription research service from Heavy Reading (

Mobile App Management Adds Better Control for Enterprise examines the mobile application management market, analyzing the most lucrative features of solutions, while also discussing drivers and challenges in the industry. It includes a comparative analysis of solutions available, examines the geographic landscape of the market and details trends that will likely occur in the industry over the next 18-24 months.

For a list of companies covered in this report,

"Mobile service providers and mobile application vendors are facing a perfect storm scenario that's creating extraordinary opportunity in the field of MAM," says Denise Culver, research analyst with Heavy Reading Insider and author of the report. "Much of the ingredients for this perfect storm can largely be blamed on the influx of mobile devices that now are commonplace in corporations."

MAM enables enterprises to provide robust data protection, while enabling employees to use the devices they prefer, Culver says. "MAM provides employees the protection and privacy of their personal apps and information, while applying a logical approach to app and data security," she continues. "While the MAM space still struggles to find clear definition independent of the MDM space, there is little question that the coming months will find MAM vendors seeking partnerships and acquisition deals that enable them to better position their services in markets that have desperate need."

Key findings of Mobile App Management Adds Better Control for Enterprise include the following:

  • Enterprises want to use mobility as a transformative medium to speed business and improve relationships, both internally and externally.
  • Workers and enterprises are growing increasingly concerned with being able to separate personal and corporate data on devices.
  • Enterprises increasingly want the ability to view all types of analytics from one solution, which is possible with MAM.
  • Many enterprises are interested in MAM but do not fully understand all the benefits.
  • North America will have large-scale adoption of MAM by organizations with specific mobile app strategies.
  • Industry consolidation will occur, especially as MDM vendors acquire pure play MAM providers.

Mobile App Management Adds Better Control for Enterprise is available as part of an annual single-user subscription (six issues) to Heavy Reading Mobile Networks Insider, priced at $1,595. Individual reports are available for $900 (single-user license).

To subscribe, or for more information, please visit: For more information on all of Heavy Reading's Insider services, please visit

To request a free executive summary of the report, or for details on multi-user licensing options, please contact:

David Williams
Global Director of Sales, Research
Heavy Reading

Press/analyst contact:
Jennifer Baker
Marketing Director, Light Reading Communications Network

About Heavy Reading (
Heavy Reading is an independent research organization offering deep analysis of emerging telecom trends to network operators, technology suppliers, and investors. Its product portfolio includes in-depth reports that address critical next-generation technology and service issues, market trackers that focus on the telecom industry's most critical technology sectors, exclusive worldwide surveys of network operator decision-makers that identify future purchasing and deployment plans, and a rich array of custom and consulting services that give clients the market intelligence needed to compete successfully in the global telecom industry. As a division of UBM Tech (, Heavy Reading contributes to the only integrated business information platform serving the global communications industry.

SOURCE Heavy Reading