How Operators Can Benefit from Mobile Financial Services in Africa
Jul 16, 2013
BOSTON, July 16, 2013 /PRNewswire/ -- MNOs can benefit five different ways from the huge mobile financial services potential in Africa, where approximately 24 percent of the population have a bank account while 75 percent have a mobile phone, according to a new report from Pyramid Research (www.pyr.com).
Africa: Mobile Financial Services Business Models Evolve with Regulations, Consumer Needs and Economic Environment analyzes six business models operators are adopting when implementing mobile financial services in Africa. The effect of mobile financial services on MNOs is explored, as well as the impact of banking and financial regulations. Case studies of Orange, Safaricom and MTN are presented, examining how these different operators approach the mobile financial services opportunity. The report concludes with some recommendations.
"In most African countries, while mobile adoption is high, access to financial services remains low," says Ousmane Yatera, Analyst at Pyramid Research. For the unbanked, mobile financial services can potentially boost access to banking services greatly. MNOs can achieve this by leveraging their wide distribution networks and trusted brands. MNOs can benefit not only from the direct revenue streams generated by their mobile money services but also from leveraging indirect effects. The services can raise customer loyalty, reduce opex and boost their voice and non-voice businesses. All these benefits, direct and indirect, create value for the business as a whole, he notes.
Africa: Mobile Financial Services Business Models Evolve with Regulations, Consumer Needs and Economic Environment is part of Pyramid Research's Telecom Insider Report Series and is priced at $1195. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
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Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research