Caleb Kraft, Influential Tech Community Leader, Joins UBM Tech

SAN FRANCISCO, July 23, 2013 /PRNewswire/ -- UBM Tech, which serves design engineers and the electronics industry with essential business and technical information, today announced that Caleb Kraft, a popular and experienced community leader in the tech space, has joined EE Times as Chief Community Leader.

(Logo: http://photos.prnewswire.com/prnh/20130723/SF51547LOGO)

In this highly visible position, Kraft will be the public face and community leader of EE Times, as well as conference director for DESIGN West, an annual industry-leading event for the electronics industry. He will be responsible for creating and procuring high-impact, unique content that engages electronics design engineers, with a focus on the underlying systems, hardware and software and the principles of good design—both online and at DESIGN West.

An engaging on- as well as off-camera presence with a keen understanding of the engineering sub-culture, Kraft has extensive broadcasting skills and experience in producing entertaining video segments that showcase hacker projects. Leveraging this expertise, Kraft will develop an online video show for EE Times, showcasing offbeat and irreverent projects that exemplify good design practices and engineering problem solving.

Kraft was most recently Senior Editor at Hackaday.com, where for three years he has been visiting garages and basements around the globe—both on-line and in-person--and exploring the things techies build in their free time. An enthusiastic tinkerer, Kraft has extensive hands-on experience with hardware and software and is always ready to take on new engineering challenges.

While at Hackaday.com, Kraft doubled the traffic, through a combination of highly compelling content, deep understanding of the community's needs, and social media outreach. He also launched thecontrollerproject.com, a community where tinkerers and modders are paired with users with special physical needs for game controls and work with them to develop custom input devices.

"We are thrilled that Caleb Kraft is joining EE Times as Chief Community Leader," said Karen Field, Senior VP – Content and General Manager, DESIGN West. "Caleb's experience as a community leader and his unique ability to bridge the hacker and professional engineering communities with his deep understanding of how to create content that is both entertaining and educational is an enormous asset for EE Times and DESIGN West."

Kraft is based in Springfield, Missouri and will report to Kelley Damore, Chief Community Officer, UBM Tech.  "Caleb has experience tapping into the passion of engineers through a community model. We are excited to have him bring that passion to EE Times and our DESIGN live events. This approach fits with our new community-led UBM Tech editorial strategy," said Damore. 

Kraft can be reached with editorial queries at caleb.kraft@ubm.com.

About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties.  Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developer Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

For more information on UBM Tech please contact:
Felicia Hamerman, VP, Marketing, Electronics
T: 516.562.5652, E: felicia.hamerman@ubm.com

Available Topic Expert(s): For information on the listed expert(s), click appropriate link.
Karen Field
https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=109768

SOURCE UBM Tech