From Digital Content to M-Wallets: M-Payment Strategies for Operators
Jul 30, 2013
BOSTON, July 30, 2013 /PRNewswire/ -- More advanced m-payments services, typically targeting customers in the developed world, such as m-wallet and associated value-added services, can generate significant revenue for operators in the long-run. However, it is important to acknowledge that not all mobile operators can launch these services successfully and make them mass market, according to a new report from Pyramid Research (www.pyr.com).
From Digital Content to M-Wallets: M-Payment Strategies for Operators highlights the differences between the banked and unbanked, and provides a broader context for mobile operators in general. Pyramid Research takes a closer look at mobile payments, such as the traditional card payment process, the benefits of mobile payments to different elements of the value chain, the positioning of Visa, Google and PayPal, and a description of contactless payments and NFC technology. A comparative, top-level analysis of the 10 mobile operator case studies is provided, where key operator approaches across a range of different markets are examined. Then Pyramid Research takes a more detailed view, focusing on specific mobile payment market segments, namely digital content, online commerce and in-store commerce.
"Mobile payments and financial services in developed markets are best suited to operators with large subscriber bases, deep financial pockets and the managerial capabilities and stability to remain focused on long-term development," says Pyramid Research Senior Analyst, Stela Bokun. "Even investment in distribution channels will be needed, despite existing networks of retail stores," she continues.
Bokun provides the example of the Russian operator MTS. MTS, which has thus far attracted 1.4m MTS Bank cards, sells financial services through its retail network which consists of 4,462 branches. "Despite such a large distribution network, the operator still needs to invest significant funds into enabling all the retail outlets to sell mobile financial services – staff has to be trained and stores need to be suitably equipped before the operator engages in active promotion of the service," she explains.
From Digital Content to M-Wallets: M-Payment Strategies for Operators is part of Pyramid's thematic report series, and is priced at $3,495. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
M-Wallets: What's in It for Mobile Operators?
Complimentary Analyst Insight
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research