Examining Three Multiple Mobile Identities Strategies for Operators
Aug 22, 2013
BOSTON, Aug. 22, 2013 /PRNewswire/ -- Demand for multiple mobile profiles presents sizeable opportunities for operators that are addressing the demand in three ways: dual-SIM handsets, traveler offers and virtual numbers, according to a new report from Pyramid Research.
Multiple Mobile Identities Strategies: Dual-SIM Phones, Virtual Numbers and Offers for Travelers examines the multiple mobile identities opportunity and how operators are addressing it. Incentives for multiple mobile identities are different in developing and developed markets and the report takes an in depth look at three main approaches to address the market. This Insider presents case studies of operators, including Airtel and Tigo Rwanda, as well as the pure plays Movirtu and OneSimCard, examining how these different market participants approach the multiple mobile identities opportunity. Pyramid Research concludes with some recommendations.
"The dual-SIM handset market is of course dominated by the handset manufacturers and includes both feature phones and smartphones," says Ousmane Yatera, Analyst at Pyramid Research. Tigo Rwanda tried to address this market but did not have much success. The traveler market is fragmented, with a lot of pure plays that try to be innovative in their offers. Apart from Airtel with its "one network" approach, few operators have provided a convenient and affordable offer for travelers. The purchase of a local SIM card remains a common option, as does getting an international package from one's operator, but those offerings don't address the two main problems, affordability and convenience. The virtual numbers market is fragmented, with many pure plays and few operators. To sum up, the multiple mobile identities market is characterized by many different pure plays, but no one has succeeded in standing out from the crowd, and operators have started offering services that address the problems that increasingly lead mobile phone users to adopt multiple mobile identities, he notes.
Multiple Mobile Identities Strategies: Dual-SIM Phones, Virtual Numbers and Offers for Travelers Environment is part of Pyramid Research's Telecom Insider Report Series and is priced at $1195. Download an excerpt or purchase the report here. For more information, contact Jarka Justova (for those in EMEA or Asia-Pacific) or Juan Gobbi (for those in Latin America or North America).
Pyramid Research (pyramidresearch.com) offers practical solutions to the complex demands our clients face in the global communications industry. Its analysis is uniquely positioned at the intersection of emerging markets, emerging technologies and emerging business models, powered by the bottom-up methodology of our market forecasts for more than 100 countries – a distinction that has remained unmatched for more than 25 years. As a division of UBM Tech (tech.ubm.com), Pyramid Research contributes to the only integrated business information platform serving the global communications industry.
SOURCE Pyramid Research