IoT World to Increase Intelligent Connections Everywhere

New online community sponsored by Freescale® brings together the IoT ecosystem, from device developer to network and cloud services, for news, product information, learning and training

Sep 4, 2013

NEW YORK, Sept. 4, 2013 /PRNewswire/ -- UBM Tech, the daily source of essential business and technical information for the electronics industry's decision makers, and UBM DeusM, the integrated marketing services arm of UBM, today launched IoT World, a new online community sponsored by Freescale Semiconductor and devoted to the coming wave of intelligent connected devices. The website will consist of blogs, message boards, live chats, videos, whitepapers and other educational resources to help readers track the evolving technologies, standards and market dynamics of the Internet of Things (IoT), which is what many experts in the field of IT and engineering believe is the fourth industrial revolution. The community will be supplemented by a presence on Facebook, Twitter, and LinkedIn.


IoT World provides an open platform for sharing, learning, exchanging insights and guiding the evolution of IoT-related technology. It's a site where IoT developers and strategic decision makers can discuss design, standards, markets and applications for the IoT. With industry-leading products in categories including microcontrollers, processors, analog, sensors, power, RF and software, Freescale is uniquely poised to bridge the many technologies and disciplines needed to weave the web of intelligent devices into solutions for commerce, industry, and lifestyle, and will further expand its support of these areas through this community.

"The IoT presents huge opportunities for the engineering community and the industry, with endless possibilities for problem-solving and innovation," said Geoff Lees, senior VP and general manager of Freescale's MCU business. "Freescale is proud to sponsor IoT World – an exciting destination for anyone involved in the field, allowing engineers and decision makers to get together and share their viewpoints, experience and knowledge."

"Freescale is the ideal partner for this compelling new community," added Paul Miller, CEO of UBM Tech. "With products and experience relating to microcontrollers, embedded processors, sensors, power management, RF, analog and software, Freescale's portfolio closely reflects the embedded requirements of the IoT, making them the subject matter experts for the IoT era."

Longtime technology journalist and former embedded systems designer Rich Quinnell has been named editor in chief of the new IoT World online community. Quinnell was most recently the editor in chief of the community site Microcontroller Central, winner of multiple marketing awards including a Gold Stevie and min's Integrated Marketing Award for best custom website. With more than 25 years of journalistic experience, Quinnell has held editorial positions at EDN, Electronic Design, and Computer Design magazines.

"The emerging Internet of Things promises to be a mechanism for profound change in everything from our home lives to national and international infrastructures," said Quinnell. "IoT World will be the go-to community for anyone – engineer to executive – working on IoT development. They will be able to share insights and information, keep abreast of changes in technology, market and regulatory environments, and find educational resources to help them solve problems and guide the evolution of this application space."

IoT World is powered by UBM DeusM and UBM Tech. UBM DeusM specializes in building and operating highly engaged communities of qualified users within specialist B2B markets using a strategy of best-practices focused on content and technology.

About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties. Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE Times, Interop, Black Hat, InformationWeek, Game Developers Conference, CRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers. UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion.

About DeusM
UBM DeusM ( is an integrated marketing services company owned by UBM plc, targeting the fastest growing segment of the online publishing industry: business social media. The company is led by Managing Director Stephen Saunders, Min's Marketer of the Year 2010. He and the other UBM DeusM principals have built and delivered more than 45 successful sites and online communities over the last two years. UBM DeusM's service is based on a unique platform, called Community in a Box (CiaB), which employs a structured system of proven B2B Web publishing best-practices, combined with a breakthrough integrated multimedia publishing platform ("n-Server") to enable marketers to quickly and profitably set up specialized communities for their target customers.

For more information on UBM Tech please contact:
Felicia Hamerman
Vice President, Marketing, Electronics

For more information on UBM DeusM please contact:
Amy Averbook
Sr. Director of Marketing