UBM Tech's DesignCon Recognized for Outstanding Social Media Initiatives, Wins a min's Integrated Marketing Award

Sep 24, 2013

SAN FRANCISCO, Sept. 24, 2013 /PRNewswire/ -- UBM Tech's portfolio of essential business and technical information for design engineers and the electronics industry today announced that DesignCon, the definitive event for the chip, board and systems design community, won a prestigious min's Integrated Marketing Awards in the "Social Media Initiatives" category.   The min's Integrated Marketing awards salute the campaigns, on-going programs and innovative people who have raised the bar on magazine marketing programs by using a myriad of digital channels to deliver effective marketing campaigns.  

(Logo: http://photos.prnewswire.com/prnh/20130205/SF55121LOGO)

"It's a great honor to receive this award from min's," said Katie Stern, General Manager DesignCon, UBM Tech.  "We are passionate about serving the needs of design engineers and these awards highlight our commitment to this community." 

Created by engineers for engineers, DesignCon is focused on the pervasive nature of signal and power integrity at all levels of electronics design: chip, package, board and systems.  The event's social media initiatives served as the primary sources and vehicles for the most up-to-minute news, information and highlights for the conference and expo, community building and as a customer service tool for prospective attendees.  DesignCon's social media accounts included Twitter, Facebook and LinkedIn.

Twitter was the exclusive platform used to bring attendees up-to-the-minute event news and information, plasma screens were scattered throughout the event displaying a scrolling feed and a Twitter micro app was included in the DesignCon official mobile app.

DesignCon 2014 will take place January 28-31, 2014 at the Santa Clara Convention Center.  Participants can register now by visiting https://designcon.tech.ubm.com/2014 or by calling 888-234-9476 Monday through Friday between 9:00 a.m. and 4:00 p.m. PST.

Media and analysts can register now online here.

To reserve exhibition space at DesignCon 2014, please contact Nicasio at mailto:kristen.nicasio@ubm.com or by calling (415) 947-6283.

About UBM Tech
UBM Tech is a global media business that brings together the world's technology industry through live events and online properties.  Its community-focused media and events provide expertly curated content along with user-generated content and peer-to-peer engagement opportunities through its proprietary, award-winning DeusM community platform. UBM Tech's brands include EE TimesInteropBlack HatInformationWeek, Game Developers ConferenceCRN, and DesignCon. The company's products include research, education, training, and data services that accelerate decision making for technology buyers.  UBM Tech also offers a full range of marketing services based on its content and technology market expertise, including custom events, content marketing solutions, community development and demand generation programs. UBM Tech is a part of UBM (UBM.L), a global provider of media and information services with a market capitalization of more than $2.5 billion

For more information on DesignCon or UBM Tech please contact:

Linda Uslaner, UBM Tech
516-562-5843 | linda.uslaner@ubm.com