UBM Electronics' EE Times Presents New Directions in MCU Design on April 28, a Virtual Event for Design Engineers

SAN FRANCISCO, April 21, 2011 /PRNewswire/ -- UBM Electronics, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced it will present the Digi-Key Microcontrollers Virtual Conference: New Directions in MCU Design on Thursday, April 28, 2011 from 11:00 AM EDT – 6:00 PM EDT.  The virtual event is targeted to design engineers in all industries. To register to attend the virtual event, click here.

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Almost without exception every electronic device in your house, car and office is controlled by an MCU. As the devices they control have gotten more complex, MCU architectures have gotten more sophisticated and the challenges faced by designers more daunting.  This virtual conference will focus on MCU architectures, low-power design, RTOS, MCU development tools, hardware/software co-design. It will specifically examine new MCU architectures and the designs; techniques for minimizing power and maximizing throughput; and the system and software perspectives on MCU design.  

John Donovan, Editor/Publisher of Low Power Design and Colin Holland, editor of the MCU will serve as the virtual conference's co-chairs.

In the Auditorium, the keynote presentation "What Will Make The Biggest Impact: Low Power? Connectivity? Simplicity? Yes." will be presented by Scott Roller, Vice President, General Manager, Microcontrollers, Texas Instruments.  In addition, the event tracks include:  Low-Power Design -- Keeping Hot Designs Cool; MCU I/O Strategies and Tactics; and Tools, Tips & Techniques -- Designing an MCU-Based Embedded Application

The event will also offer an Exhibit Hall with booths from event sponsor Digi-Key; platinum sponsor Microchip; and gold sponsors STMicroelectronics, Texas Instruments, NXP and Cypress Semiconductor.

In the Networking Lounge event attendees will be able to chat with peers one-on-one or in group chats.  

To register to attend the virtual event, click here.  After the close of the event, it will be on demand for six months.

About UBM Electronics  

UBM Electronics is the global leader in media and marketing solutions for the electronics industry.   UBM Electronics delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services.   More than 2.2 million engineering professionals engage with UBM Electronics brands which include EE Times, EDN, EDN China, EDN Asia, EDN Japan, Design News and Test & Measurement World, TechOnline, Designlines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at UBM Electronics market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, UBM Electronics provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research.  UBM Electronics is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

For more information on UBM Electronics please contact:
Felicia Hamerman, Vice President, Marketing
T: 516.562.5652, E: felicia.hamerman@ubm.com

SOURCE UBM Electronics