CMP Media Announces 14th Annual Embedded Systems Conference Boston for Engineering's Creators Of Technology, September 12 - 15

Largest East Coast Gathering for the World's Electronic Engineering Elite will Give Exclusive Sneak Peak of Pioneering Technologies Changing the Way We Work, Live and Play

PRNewswire
BOSTON
Aug 18, 2005

CMP Media today announced that the 14th annual Embedded Systems Conference Boston (www.esconline.com/boston), will run September 12-15 at the Hynes Convention Center. The event is recognized as the East Coast's most important and comprehensive forum for the "Creators of Technology" -- design engineers and engineering management -- those who take the first steps in creating cutting-edge breakthroughs driving our global economy and influencing everything from cell phones, console gameplay, medical devices, RFID technologies and space travel, to mention just a few. Many technologies are first introduced at the Embedded Systems Conference several years before they hit the market.

Embedded Systems Conference Boston will offer more than 90 classes and tutorials, providing design engineers, and engineering managers crucial updates on the industry's hottest topics like TCP/IP networking, CPLD and FPGA, Linux/Open Source, UML, ARM architecture, and high availability design. Conference-goers can expect to learn the latest techniques on how to make their embedded systems designs stronger, faster and more secure by attending a wide selection of sessions, ranging from "Principles of Safety-Critical Systems Design" to the full-day "Embedded GNU Jumpstart" program. Highlights of the conference will include the 2005 Embedded Security Seminar (September 12-14), two full days of exhibitor workshops presented by Intel, Sun Microsystems, and other leading companies (September 13-14), and a keynote address by Avi Rubin, professor of computer science at Johns Hopkins University who will speak about the global business impact of security and RFID technologies (September 13).

"Now in its 14th year, the Embedded Systems Conference Boston continues to be the gathering place of the world's 'Creators of Technology' -- those designers, managers, and innovators whose work drives global economic markets and transforms world culture," said Paul Miller, vice president and group publisher of the CMP Media Electronics Group. "Just as rock stars and athletes are globally celebrated, ESC recognizes the heroes in our community who are changing the way we work, live and play through astounding technological advancements."

In addition to training sessions, more than 150 leading hardware and software providers will be showcasing innovative, breakthrough technology and products, September 13-14. Among the exhibitors are Echelon, Atmel, Green Hills Software, Mentor Graphics/Accelerated Technology, Wind River and Xilinx. Exhibitors will also host two days of workshops, addressing specific solutions to unique design challenges. Workshops are free to all registered conference attendees and feature programs like "Migration from RTOS to Linux Enables Multi-Core Optimizations" hosted by Intel, "Real-Time and Embedded Java Solutions Seminar" by Sun Microsystems, and "Delivering Added Value With Embedded Speech & Voice Recognition" by IBM. For a complete list of free exhibitor workshops, visit: http://www.esconline.com/boston/workshops .

"Embedded Systems Conference Boston provides an ideal environment for reaching our target developer -- the behind-the-scenes innovators creating great products looking for that extra edge in cost savings, increased functionality, and networked technologies," said Anders Axelsson, Echelon's senior vice president of sales and marketing. "We're able to effectively reach new customers through exhibiting at the show and our free workshop for attendees will give us the opportunity to demonstrate to developers and technology leaders just how fast, cost-effective, and easy it is to embed our control networking technology into their products."

Embedded Security Seminar focuses on latest trends, tools and design methodologies (September 12-14)

The three-day technical program will feature several one-to-three hour sessions on topics like practical secure hardware design, wireless security, and Internet security. Executives from Nokia, Atmel, Texas Instruments, LynuxWorks, Seagate, Fortify Software and more will address subjects like "Security for Mobile Devices", "Network Security for Embedded Systems", and "Wireless Sensor Networks". Security is a growing concern for the embedded industry, as engineers are being tasked with the critical challenge of securing devices that share data with other devices. CMP Media research has shown that two-thirds of attendee's upcoming embedded design projects are expected to have security considerations. The seminar is sponsored by Innominate Security Technologies AG and SafeNet.

Attendees can register for the Embedded Security Seminar individually, or together with the Embedded Systems Conference Boston.

"ESC Boston gives us an excellent opportunity to confirm Atmel as a leader in the design and manufacture of advanced semiconductors, with particular focus on our flash memory based microcontrollers," said Clive Over, communications director of Atmel® Corporation. "The conference provides us the ideal environment for reaching out to new partners and clients, and educating the nation's technology leaders on the ease, cost effectiveness and flexibility of our silicon chips (ICs) and support tools."

Event Keynote Addresses RFID Technologies

On Tuesday, September 13, from 10:15 a.m. to 11:30 a.m., Avi Rubin will deliver the keynote address "Security and Privacy Issues in RFID Technologies", describing the two types of RFID systems in use today and the security and privacy concerns introduced by these and future applications. Rubin is the professor of computer science and technical director of the Information Security Institute at Johns Hopkins University and the founder of Independent Security Evaluators.

Make Beneficial Business Connections

Attendees and exhibitors will have the opportunity to "super-charge their event networking experience" at the event by opting in to EEQuorum™, an online matching system designed specifically for the Embedded Systems Conference to enable electronics-industry buyers and sellers to make contact and plan meetings before the event begins. By gathering pre-registration demographics, EEQuorum™ empowers each pre-registered attendee to see how they relate to others at the show, and systematically connect to the people and products that support their business objectives. EEQuorum is sponsored by BDMetrics.

EEQuorum™ is free to registered participants of the event for use before, during, and for two weeks after the show. Users receive their own personalized development portal to make and receive matches with other EEQuorum™ users that have similar networking and business interests. This allows users to proactively pinpoint other attendees or exhibitors to meet at the show. For those interested in tapping into more powerful business development capabilities, EEQuorum™ delivers personalized recommendations regarding the markets, technologies, products, companies, and people at the show that have strategic relevance to the products or interests of each participant. To register for EEQuorum™, visit: http://www.esconline.com/boston/network .

About CMP Media's Electronics Group

The CMP Media Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide through print, online and conferences.

As the most comprehensive and integrated source of electronics technology information, the CMP Media Electronics Group offers a full suite of products and services to reach electronics systems design professionals throughout the world. With its combination of media properties, CMP Media's Electronics Group focuses on delivering a targeted audience and actionable information to marketers in the electronics technology community.

Each month, CMP Media's Electronics Group delivers more than 1 million copies of its publications in five languages to subscribers in 55 countries. Online visitors from more than 100 countries view more than 7.5 million pages on its Web sites in six different languages and in a year, more than 35,000 decision makers from 48 countries attend its conferences in North America, China, Taiwan and Europe.

  CMP Media's Electronics Group properties include:

  -- Print -- EE Times, Embedded Systems Programming, Electronics Supply &
     Manufacturing
  -- Online -- EE Times Online, DesignLines, PlanetAnalog.com, Embedded.com,
     my-esm.com, CommsDesign.com, and SupplyLines
  -- Conferences -- Embedded Systems Conferences, Embedded Connect and
     Design Seminars

  About CMP Media

CMP Media (www.cmp.com) is the leading integrated media solutions company providing "broad and deep" access to the entire technology spectrum -- the builders, sellers and buyers of technology worldwide. The company's comprehensive database of technology decision makers enables marketers to reach targeted audiences throughout the purchase process with publications, web offerings, face-to-face events, consulting and other marketing services that deliver actionable results.

  CONTACT:
   Julia Konstantinovsky
   Atomic Public Relations for CMP Media
   +1-415-402-0230
   julia@atomicpr.com

SOURCE: CMP Media

CONTACT: Julia Konstantinovsky of Atomic Public Relations,
+1-415-402-0230, or julia@atomicpr.com, for CMP Media

Web site: http://www.esconline.com/boston

Web site: http://www.esconline.com/boston/workshops

Web site: http://www.esconline.com/boston/network

Web site: http://www.cmp.com/


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