TechInsights Celebrates Online Success
Record Online Revenues and Double Web Traffic of Top Three Competitors Combined
Dec 16, 2008
TechInsights today announces record online traffic and revenues, representing year-over-year revenue growth of 15% and page view growth of 9.4%.(1) As well, recent independent Hitwise statistics revealed that TechInsights had more than double the web traffic of TechInsights' three primary competitors combined in each of the preceding six months. "There is unprecedented pressure on marketing teams to deliver cost effective programs with meaningful and measurable results," stated Paul Miller, CEO TechInsights. "Central to this is our commitment to continue to build and leverage online communities and databases in the electronics industry that deliver more qualified prospects to our sponsors in real time. And we are having tremendous success with 580,000+ registered engineering contacts, 400,000+ newsletter subscribers, and 71,000+ subscribers to the US digital edition of EE Times."
As well, TechInsights continues to make great strides with its Performance Marketing initiative that delivers demonstrable ROI in support of client objectives like brand awareness, product launch, and lead generation. Here is a recent sampling of client results:
-- A TechInsights sponsored webinar delivered over 1,600 unique registrations for a US-based analog vendor by time of live broadcast. -- A TechInsights sponsored white paper delivered over 16,800 unique leads across two languages for a European test and measurement vendor. -- A TechInsights' Fundamentals of Microcontrollers course delivered over 6,500 unique leads to a European-based microcontroller company.
"While print to targeted audiences remains a core component of the TechInsights portfolio, we have made the transition from a print publishing-centric to online-centric business model as demanded by you," stated Miller. "As a result, we are updating our metrics and reporting and are resigning from BPA effective immediately." Moving forward, TechInsights is pleased to introduce the EE Times EARmark Report -- a quarterly compilation of TechInsights' US and European online, event, and print product performance that incorporate independently verified data from Hitwise, Quantcast, the US Postal Service, and Exhibit Surveys. As well, TechInsights continues to invest in the leads portal, leads.techonline.com, so clients can track what's directly relevant to them in real time.
Finally, following EE Times Europe's example, TechInsights will engage with all advertising customers to add digital delivery of the print vehicle to their databases each issue driving reach upwards across the target audience.
About TechInsights (http://www.techinsights.com/)
TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the "Creators of Technology" -- those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands -- EE Times, TechOnline, DesignLines, and Embedded.com -- monthly across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our face-to-face events -- the Embedded Systems Conferences and Intellectual Property Symposia -- to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Professional Services team -- Portelligent, Sanguine Microelectronics, and Semiconductor Insights.
TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $1.6B.
For more information on TechInsights please contact: Jenn Markey, Chief Marketing Officer, TechInsights T: +613.599.6500, email: firstname.lastname@example.org Related links: -- Hitwise Competitive Data http://i.cmpnet.com/audiencedevelopment/GC/Hitwisestats112108.pdf -- Performance Marketing On-demand webinar http://w.on24.com/r.htm?e=124073&s=1&k=330DB6FC6E2BD7924FE0A7C5D34DA555 (1) Publisher and Omniture data, Sept - Nov 2008 compared to Sept - Nov 2007
First Call Analyst:
CONTACT: Jenn Markey, Chief Marketing Officer of TechInsights,
Web site: http://www.techinsights.com/