TechInsights Announces Live Product Teardowns and a Professional Certification Program for the Embedded Systems Conference Silicon Valley 2008

Attendees get an inside look at the innovative technologies that power the Orlon space suit, Sony OLED TV, Gibson Robot Guitar, and Sony Rolly through live product Teardowns

Mar 21, 2008

TechInsights today announced its series of special events, including live product Teardowns and a UC San Diego professional certification program, at the 2008 Embedded Systems Conference (ESC) Silicon Valley, held April 14 - 18, 2008 at the McEnery Convention Center in San Jose.

Continuing on ESC Silicon Valley's tradition of bringing together the embedded community to learn, collaborate and innovate, these conference events will give attendees the chance to participate in a series of live product teardowns and educational opportunities.

  --  Live product Teardowns will give conference attendees unparalleled
      insight into the embedded systems that power today's hottest
      technologies including:
      -  Orlon Space Suit: Attendees will have the chance to view the
         electronics that were used in an out-of-service space suit from the
         International Space Station.  The Teardown will also discuss the
         chronology of the SuitSat project, the electronics designed to
         control the satellite and the hardware currently in development for
         this year's SuitSat-II deployment.
      -  Sony OLED Television:  Attendees can explore the embedded systems
         that went into breaking new ground in technology, panel thin-ness
         and contrast ratio.
      -  Gibson Robot Guitar Teardown: Attendees will get to see how this
         guitar is able to automatically tune to a range of standard and
         alternative tunings at the touch of a button.
      -  Sony Rolly: Attendees can see how this hot new gadget -- that's not
         even available in the U.S. yet -- plays MP3 files and dances to the
         music, incorporating Bluetooth and 2 Gbytes flash memory.
  --  A Professional Certification Program through UC San Diego Extension
      will allow for ESC Silicon Valley's attendees to be eligible for 0.5
      hours of continuing education credit toward professional certification
      for those who attend six hours of technical training at the
      conference. Attendees can then complete a certificate program through
      online courses. With today's competitive job market in the embedded
      industry, this program facilitates the advanced learning and
      innovation that draws the embedded industry to ESC Silicon Valley.

  Richard Nass of TechInsights

"ESC Silicon Valley's live product Teardowns and integration with UCSD's renowned professional certification program offers attendees the chance to learn from not only exciting live events but also through in-depth, hands-on experience. It's TechInsights' goal to provide an increasingly interactive and practical forum that will excite embedded systems veterans and newer practitioners alike."

Don Muehlbach, Technology Director for UC San Diego Extension

"As the job market grows tighter and more competitive, embedded engineers look toward new ways to hone their skills and stay on top of industry trends and innovations. In fact, according to the U.S. Department of Labor, job opportunities in embedded computing are projected to grow 27% in the next few years. Partnering with ESC Silicon Valley enables these knowledge-seeking engineers to experience the collaborative environment of the conference with the educational insight from the UC San Diego Extension."

About ESC

ESC is where the global design engineering community gathers to learn, collaborate and celebrate innovation. Held in Silicon Valley, Boston and India, the Embedded Systems Conference empowers the global design engineering community with hundreds of essential technical training classes and accreditation opportunities. For more information and to register for our events visit

About TechInsights ( TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit TechInsights is a division of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media (

United Business Media Plc (UBM.L) is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 5,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

About UC San Diego Extension (

ESC programs undergo an extensive review and approval process by the University of California San Diego's renowned Jacobs School of Engineering prior to offering credits to attendees. The Jacobs School of Engineering, ranked 3rd in the nation for research expenditures per faculty member by U.S. News and World Report, is one of the reasons why the National Research Council ranks UC San Diego 10th in the nation in the quality of its faculty and graduate programs (The top ten, in rank order, are: UC Berkeley, MIT, Harvard, Princeton, Stanford, CalTech, Yale, Chicago, Cornell, UC San Diego).

   Jessica Devaney or Leslie Denson, Horn Group (on behalf of TechInsights) /

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CONTACT: Jessica Devaney,, or Leslie Denson,, both of Horn Group, +1-617-431-1020, for TechInsights

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