TechInsights Boosts Combined Print and Digital Circulation of EE Times Europe
Extended reach addresses evolving demand from the European electronics market
Nov 11, 2008
TechInsights Europe, the leading dedicated information and marketing services business serving the European electronics market, announces that circulation of its flagship publication EE Times Europe will increase to 70,000, combined print and digital, in 2009.
EE Times Europe will also be published on a monthly basis as of January 2009, with four additional special issues devoted to: Test & Measurement; Avionics and Defense Electronics; Automotive; and Smart Sensors, Sensor Networks & Medical Electronics. These four special issues will provide targeted circulation into these specific markets as well as bonus distribution at leading exhibitions.
In addition, the current format of EE Times Europe in print will change to an A4 format and pagination of each issue will be increased.
"These significant publishing changes will enable EE Times to extend its reach and better address the evolving European market. Since EE Times Europe's online network is recognized as the most up-to-date European electronics news channel source with 100,000 monthly unique visitors, we recognize that the need for a bi-monthly print publication has diminished. As a result, the monthly publication will allow us to increase our audience and sharpen our focused circulation on developing markets and to deliver the ROI demanded by our clients," stated Andre Rousselot, VP Europe and Publisher at TechInsights Europe.
"The additional 20,000 copies represent a 40 percent increase in circulation, which will be aimed at the major European countries, with particular focus \ on the Central and Eastern European countries," said Luc Desimpel, Circulation Manager at TechInsights Europe.
For more information on the TechInsights Europe publishing changes, contact Geert De Vuyst, Sales Director at TechInsights Europe, at +32 2740 0050 or e-mail [email protected]
About EE Times Europe (http://www.eetimes.eu)
EE Times Europe, a TechInsights brand, provides marketing professionals in the electronics industry with integrated online and print marketing services. EE Times Europe's print edition is a monthly magazine that brings news, analysis, product and design information to 70,000 readers in over 40 European countries. EE Times Europe's eetimes.eu web site, including its multilingual regional editions, welcomes 100,000 monthly unique visitors. EE Times Europe's electronic newsletters reach over 30,000 weekly readers. For more information, visit http://www.eetimes.eu.
About TechInsights Europe (http://www.techinsights-europe.com)
TechInsights, formerly CMPs Electronics Group, is a media, professional services and marketing services business that serves decision makers in the electronics industry -- the Creators of Technology -- and the suppliers that wish to connect with them. TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services.
In Europe, TechInsights is the leading dedicated information and marketing services business serving the European electronics market. The company offers multilingual integrated media services through market leading brands such as EE Times Europe, Embedded Systems Europe and Microwave Engineering Europe, and innovative business-to-business marketing and lead generation programs through branded and client-specific events. Headquartered in Brussels, the European branch operates a network of editorial experts and media and event specialists throughout Europe.
About United Business Media Limited
United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.
For more information on TechInsights Europe, please contact: Geert De Vuyst, Tel. +32 2740 0050, e-mail [email protected] For enquiries during electronica 2009, please visit us Hall A5, Booth 239. http://www.techinsights-europe.com http://www.unitedbusinessmedia.com
First Call Analyst:
CONTACT: Geert De Vuyst, +32 2740 0050, [email protected], for