Embedded Systems Conference Boston 2008 Showcases the Hottest Developments in the Engineering Community

Highly Anticipated Keynote by Mobile Phone Inventor, 'Teardown' Sessions to Dissect Groundbreaking iMac Computer, Two Never Released Apple Products, and Estes Micro-Tiger Helicopter

PRNewswire
SAN FRANCISCO
Oct 28, 2008

TechInsights (http://www.techinsights.com/) today announced that the Embedded Systems Conference (ESC) Boston (http://www.embedded.com/boston), taking place October 26-30, 2008 at the Hynes Convention Center will attract over 4,000 attendees from 36 countries. ESC Boston will be co-locating with the SD Best Practices Conference. ESC Boston will showcase how the hottest developments in embedded systems technology are reshaping the way ordinary citizens live their lives and conduct business.

Embedded systems drive the performance, size, and capabilities of the gadgets and machines inside American households, cars, and businesses. The week of October 26th, the embedded engineering community's most advanced thinkers will deconstruct and demo state-of-the-art embedded technologies. Highlights, all of which are suitable for recording, are as follows:

Keynote address by mobile phone inventor explores the successes, failures and untapped potential of Broadband Digital Transmissions

  Who:     Dr. Martin Cooper, inventor of the mobile phone and Executive
           Chairman and Founder ArrayComm
  Where:   Ballroom B
  When:    Tuesday, October 28; 8:00 a.m. - 9:00 a.m. EDT


  Flight Demo and Teardown of the Sophisticated Estes Micro-Tiger Helicopter

  Who:     Richard Nass, Editorial Director of Embedded Systems Conferences
           and John Day, Staff Field Applications Engineer for Microchip
  Where:   ESC Boston Exhibit Floor, Teardown Theater
  When:    Wednesday, October 29; 1:00 p.m. - 2:00 p.m. EDT


  Teardown of the Apple iMac -- Why Was It Such a Success?

  Who:     Richard Nass, Editorial Director of Embedded Systems Conferences
  Where:   ESC Boston Exhibit Floor, Teardown Theater
  When:    Wednesday, October 29; 2:30 - 3:00 p.m. EDT


Live demo and Keynote Presentation on the Current State of the Art and Future of Robotic Technology?

  Who:    James McLurkin, Robotics Engineer and Leading Designer of Robot
          Swarms, MIT Computer Science and Artificial Intelligence Lab
  Where:  Ballroom B
  When:   Thursday, October 30; 12:15 - 1:15 p.m. EDT


Apple Teardowns: Newton and Bandai-Pippin -- Why Did These Early Apple Products Fail?

  Who:    Allan Yogasingam, Senior Technology Analyst, TechInsights
  Where:  ESC Boston Exhibit Floor, Teardown Theatre
  When:   Thursday, October 30; 5:30 - 6:30 p.m. EDT


To arrange for a live recording or filming of any of the demos and presentations at ESC Boston, please contact either Crystal Wiertalla (onsite at the conference) at 415-314-6271 or cwiertalla@bateman-group.com or Carolina Grimm (remote support) at 415-503-1818 x 16 or cgrimm@bateman-group.com.

About TechInsights

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit http://www.techinsights.com/. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media Limited (http://www.unitedbusinessmedia.com/)

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.

   Media Contacts:

   Onsite: Crystal Wiertalla
   The Bateman Group
   415-314-6271
   techinsights@bateman-group.com

   Offsite: Carolina Grimm
   The Bateman Group
   415-503-1818 x 16
   techinsights@bateman-group.com

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: Crystal Wiertalla, +1-415-314-6271,
techinsights@bateman-group.com, or Carolina Grimm, +1-415-503-1818, Ext. 16,
techinsights@bateman-group.com, both of The Bateman Group, for TechInsights

Web site: http://www.techinsights.com/
http://www.unitedbusinessmedia.com/


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