Embedded Systems Conference Boston 2008 Showcases the Hottest Developments in the Engineering Community
Highly Anticipated Keynote by Mobile Phone Inventor, 'Teardown' Sessions to Dissect Groundbreaking iMac Computer, Two Never Released Apple Products, and Estes Micro-Tiger Helicopter
Oct 28, 2008
TechInsights (http://www.techinsights.com/) today announced that the Embedded Systems Conference (ESC) Boston (http://www.embedded.com/boston), taking place October 26-30, 2008 at the Hynes Convention Center will attract over 4,000 attendees from 36 countries. ESC Boston will be co-locating with the SD Best Practices Conference. ESC Boston will showcase how the hottest developments in embedded systems technology are reshaping the way ordinary citizens live their lives and conduct business.
Embedded systems drive the performance, size, and capabilities of the gadgets and machines inside American households, cars, and businesses. The week of October 26th, the embedded engineering community's most advanced thinkers will deconstruct and demo state-of-the-art embedded technologies. Highlights, all of which are suitable for recording, are as follows:
Keynote address by mobile phone inventor explores the successes, failures and untapped potential of Broadband Digital Transmissions
Who: Dr. Martin Cooper, inventor of the mobile phone and Executive Chairman and Founder ArrayComm Where: Ballroom B When: Tuesday, October 28; 8:00 a.m. - 9:00 a.m. EDT Flight Demo and Teardown of the Sophisticated Estes Micro-Tiger Helicopter Who: Richard Nass, Editorial Director of Embedded Systems Conferences and John Day, Staff Field Applications Engineer for Microchip Where: ESC Boston Exhibit Floor, Teardown Theater When: Wednesday, October 29; 1:00 p.m. - 2:00 p.m. EDT Teardown of the Apple iMac -- Why Was It Such a Success? Who: Richard Nass, Editorial Director of Embedded Systems Conferences Where: ESC Boston Exhibit Floor, Teardown Theater When: Wednesday, October 29; 2:30 - 3:00 p.m. EDT
Live demo and Keynote Presentation on the Current State of the Art and Future of Robotic Technology?
Who: James McLurkin, Robotics Engineer and Leading Designer of Robot Swarms, MIT Computer Science and Artificial Intelligence Lab Where: Ballroom B When: Thursday, October 30; 12:15 - 1:15 p.m. EDT
Apple Teardowns: Newton and Bandai-Pippin -- Why Did These Early Apple Products Fail?
Who: Allan Yogasingam, Senior Technology Analyst, TechInsights Where: ESC Boston Exhibit Floor, Teardown Theatre When: Thursday, October 30; 5:30 - 6:30 p.m. EDT
To arrange for a live recording or filming of any of the demos and presentations at ESC Boston, please contact either Crystal Wiertalla (onsite at the conference) at 415-314-6271 or firstname.lastname@example.org or Carolina Grimm (remote support) at 415-503-1818 x 16 or email@example.com.
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Media Contacts: Onsite: Crystal Wiertalla The Bateman Group 415-314-6271 firstname.lastname@example.org Offsite: Carolina Grimm The Bateman Group 415-503-1818 x 16 email@example.com
First Call Analyst:
CONTACT: Crystal Wiertalla, +1-415-314-6271,
firstname.lastname@example.org, or Carolina Grimm, +1-415-503-1818, Ext. 16,
email@example.com, both of The Bateman Group, for TechInsights