CMP Media Gears Up for East Coast's Premier Embedded Systems Event

East Coast's Premier Event Dedicated to Processor-Based Technology And Development Features 78 Technical Classes and More Than 150 Leading-Edge Exhibitors

PRNewswire-FirstCall
BOSTON
Jul 14, 2003

CMP Media (NASDAQ: UNEWY) today announced its Embedded Systems Conference (ESC) Boston (www.embedded.com/esc) to be held in the Hynes Convention Center, September 15-18, 2003. Featuring a comprehensive training program, ESC Boston provides a prime opportunity for design engineers, technical managers and developers to learn leading-edge techniques that address programming and real-time design challenges. Attendees will also have the opportunity to view and test the latest in embedded hardware and software technology products from leading companies including Analog Devices, Fujitsu, Green Hills Software, Mentor Graphics, and XILINX.

"As microprocessors become less expensive and more powerful, they are enabling embedded systems to provide new functionality in a wide variety of real-world products," said Lindsey Vereen, conference director. "The goal of ESC Boston is to deliver the most up-to-date program content that can be applied to these real-life design challenges by offering developers insight into the latest trends, tools and design methodologies in the industry."

More than 4,000 participants are expected to attend this year's conference, which will feature a dynamic keynote speaker, more than 120 exhibiting companies, 78 classes and tutorials, and three "shop talk" sessions.

Event Keynote

On Tuesday, September 16, 10:15 a.m.-11:30 a.m., Jack Ganssle, writer for Embedded Systems Programming, will explore the "Lessons We Haven't Learned" and the potential risks from firmware problems. Ganssle will provide a "lore of firmware disasters," with stories of both well known and largely unfamiliar crashes, all of which resulted from poor software engineering. He will look at each crash, and extract must-learn lessons. Attendees will walk away in disbelief that designers could make such awful mistakes ... and will then, hopefully, rethink their product development strategies.

Timely Educational Sessions

ESC Boston's 70+ conference sessions will delve into hot design topics, including wireless, serial communications, Linux/Open Source, real-time development and software design. These sessions focus on delivering the technical insight necessary to make embedded system designs stronger, faster, and more reliable. Each class and tutorial provides practical answers to the toughest questions, and teaches skills and techniques that can be implemented immediately. To view a schedule of the conference program, which provides details of classes and tutorials, please visit http://www.esconline.com/boston/program.htm .

Cost Effective Registration

To make this exciting conference accessible to top engineering talent across the country, CMP Media is offering registration packages starting as low as $445. To register for ESC Boston or to receive a conference catalog, please visit www.embedded.com/esc.

About CMP Media LLC

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

CONTACT: Linda Riedman of Fleishman-Hillard, +1-503-402-1442, or riedmanl@fleishman.com, CMP Media LLC.

SOURCE: CMP Media LLC

CONTACT: Linda Riedman of Fleishman-Hillard, +1-503-402-1442, or
riedmanl@fleishman.com, CMP Media LLC

Web site: http://www.esconline.com/boston/program.htm

Web site: http://www.cmp.com/


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