EE Times Group Announces Flagship Sponsors for the 2010 ARM Technology Conference

Sponsor Lineup Includes Leaders in the Global Electronics Industry: Cadence, IBM/Common Platform, Freescale Semiconductor, IAR Systems, Marvell, NXP Semiconductors and Mentor Graphics

PRNewswire
SAN FRANCISCO
Aug 11, 2010

EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that Cadence, IBM/Common Platform, Freescale Semiconductor, IAR Systems, Marvell, NXP Semiconductors and Mentor Graphics are among the growing list of flagship sponsors of the 2010 ARM Technology Conference. These industry leaders will lead the broad ARM community in providing targeted content and exhibits for both chip designers and system/software developers. The event will take place November 9-11, 2010 at the Santa Clara Convention Center in Santa Clara, CA. Demand for the event is high, with early registration already over 380 design engineers and managers from international OEMs involved in Aerospace & Defense, Communications, Computers, Consumer, Industrial and Medical Electronics industries.

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The ARM Technology Conference (www.eetimes.com/armconference) will include 60+ classes and tutorials covering the latest trends, design strategies and tools, providing in depth knowledge about achieving the highest level of market differentiation in ARM technology-based products.

  --  November 9th is a one-day intensive conference for chip design teams
      working with ARM Silicon IP and tools, with a tabletop exhibit area.
  --  November 10-11 features courses and an expanded show floor for systems
      developers employing the ARM architecture.
  --  Sponsors and exhibitors will showcase the products, technologies and
      services that comprise the ecosystem, which supports ARM IP.


"The opportunities that ARM technologies represent for the industry are tremendous. ARM IP is in processor cores for chips that power more than 90 percent of the world's cell phones, as well as home networking, mobile computing, digital television, digital camera and enterprise products," said David Blaza, Vice President, Events of EE Times Group. "The 2010 ARM Technology Conference will provide unparalleled connections to the entire ARM ecosystem, top notch education, and new partnership opportunities."

To register to attend the ARM Technology Conference, visit www.eetimes.com/armconference

For more information or sponsorship details, please contact Sean Raman, Director of Sales at 415.947.6622 or sean.raman@ubm.com

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group is the global leader in media and marketing solutions for the electronics industry. EE Times Group delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.1 million engineering professionals engage with EE Times Group brands which include EE Times, TechOnline, DesignLines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at EE Times Group's market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. EE Times Group is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

  For more information on EE Times Group please contact:
  Felicia Hamerman, Group Marketing Director
  T: 516.562.5652, E: felicia.hamerman@ubm.com

First Call Analyst:
FCMN Contact:

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http://photos.prnewswire.com/prnh/20100811/SF49138LOGO

SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director of EE Times Group,
+1-516-562-5652, felicia.hamerman@ubm.com

Web Site: http://eetimesgroup.com/
http://www.ubm.com/
http://www.arm.com/

Company News On-Call: http://www.prnewswire.com/comp/181993.html


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