TechInsights and ProductClips Provide Industry's First Integrated Product Video Creation and Performance Marketing Packages

Short, technical videos prove popular with electronics designers looking to learn about new products

Nov 6, 2008

TechInsights and ProductClips, Inc. announced today the immediate availability of new technical video creation as part of performance marketing packages for its customers. Titled product demonstration videos, these short, technical videos enable engineers to see a product actually "working" so they can better understand the technology and make faster, more informed product design decisions.

Through TechInsights customers can now have access to ProductClips' professional turnkey video service which includes planning, storyboarding and creating short 5-10 minute technical, product based videos, ready for streaming on TechInsights websites or the customers own website. Included within the TechInsights premier product launch performance marketing packages and as part of stand-alone video packages, are an expansive set of online promotion and lead generation items, which are proven effective at gaining designers' attention.

Since adding streaming video to its websites, TechInsights has seen a shift in the number of designers choosing to get their information that way, versus watching webcasts or downloading and reading technical documentation. "Planning and creating an effective, technical, product-based demonstration video requires an expert knowledge of both product marketing and professional video production, and is extremely challenging to get right," said Paul Miller, CEO TechInsights. "ProductClips is unique in that it is the only marketing video company that we know of to provide both these services."

"We are very excited to partner with TechInsights," said Justin Cowling, CEO ProductClips, Inc. "TechInsights has long been regarded as the premier supplier of technical content to electronics designers. In expanding its' offerings to include both the creation and promotion of technical videos, designers will have even more choice in the future how they gain knowledge about new products."

TechInsights will initially be offering two video packages which both include the planning and creation by ProductClips of a short 5-10 minute product demonstration video combined with TechInsights promotion marketing.

-- The product demonstration video package, priced at $15,000, is designed to meet the needs of a medium to small product launch or marketing campaign. With the video comes broad email and email newsletter promotion along with a year of lead reporting.

-- The major campaign video package will satisfy the needs of a large national or global product launch or campaign. With the video comes an expansive list of website video banner advertising, email, eNewsletters and other attention grabbing promotion, along with various lead generation items both for video and related technical documentation. The major campaign video package starts at $35,000 and goes up to $57,500 for an all-inclusive global program, including localized, foreign language videos.

About ProductClips, Inc. (

ProductClips, Inc, is a web video marketing company specializing in product demonstration and tutorial style videos. Based in San Jose, CA, ProductClips, Inc. provides customers specialized marketing and technical expertise in the planning, shooting, production and hosting of the videos it creates.

About TechInsights (

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline and Embedded Systems Conferences, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit

About United Business Media Limited (

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

   For more information on TechInsights please contact:
   Felicia Hamerman, Group Marketing Director
   T: 516.562.5652, email:

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SOURCE: TechInsights

CONTACT: Felicia Hamerman, Group Marketing Director of TechInsights,

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