TechInsights' Embedded Systems Conference Silicon Valley 2008 Gives Attendees Opportunity to Build (and Keep) Their Own Embedded System

ESC Silicon Valley to offer this year's attendees over 200 conference classes and free VIA ARTiGO Builder kits with a copy of Windows CE 6.0 R2 and the Visual Basic Programming Tool

PRNewswire
SAN FRANCISCO
Mar 7, 2008

TechInsights today announced that the 2008 Embedded Systems Conference Silicon Valley will offer paid all access conference attendees a free Via ARTiGO embedded builder kit and the opportunity to participate in a new Build Your Own Embedded System Track.

ESC Silicon Valley, the largest event for the design engineering community to learn, collaborate and celebrate innovation, annually brings together the top engineers and managers in the industry. This year's conference takes place April 14 - 18, 2008 at the McEnery Convention Center in San Jose, California.

  Track Highlights:

  * Build Your Own Embedded System Track is new this year with a customized
     VIA ARTiGO Builder Kit and the opportunity to:
     - Design and build a practical embedded system through conceptual
       conference classes
     - Work directly with embedded systems experts
     - Take a newly configured system home
  * The attendees will take the kit from class to class and learn concepts
    such as:
     - How to ensure security/encryption
     - How to add wireless networking
     - How to add a Web server and a variety of other applications.
  * Participants will apply concepts to real-world experiences, such as
    learning how to develop the mobile GPS systems often used in navigation
    products.
  * In addition to the BYOES classes, ESC is offering over 200 other
    conference classes have been scheduled for the 2008 conference


  Commentary:
  Richard Nass for TechInsights

"ESC Silicon Valley is a unique combination of hands-on technical training, exposition and networking. New to the technical program this year we will offer paid all access conference attendees the opportunity to Build Your Own Embedded Systems with an ARTiGO Builder Kit by VIA. Lots of conferences claim to offer 'hands-on' classes but ESC Silicon Valley takes that one step further by giving engineers a rare opportunity to configure their own equipment at the event and under the instruction of industry experts."

Alp Sezen, Director of Embedded Division Americas Region, VIA Technologies, Inc.

"ESC Silicon Valley is widely acknowledged as the leading show for the embedded industry largely due to TechInsights' innovative approach, and this year's unique training program to build an embedded platform with the VIA ARTiGO Builder Kit is an excellent example of this. We believe that the flexibility and rich media capabilities of our tiny VIA Pico-ITX board will help bring embedded development to life for all the attendees taking part, and highlight how simply and quickly developers can create and bring to market new product ideas for a wide range of embedded applications."

About ESC

ESC is where the global design engineering community gathers to learn, collaborate and celebrate innovation. Held in Silicon Valley, Boston and India, the Embedded Systems Conference empowers the global design engineering community with hundreds of essential technical training classes and accreditation opportunities. For more information and to register for our events visit http://www.embedded.com/esc/sv.

About TechInsights (http://www.techinsights.com/)

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers - the Creators of Technology - that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit http://www.techinsights.com/. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media (http://www.unitedbusinessmedia.com/)

United Business Media Plc (UBM.L) is a leading global business media company. We inform markets and bring the world's buyers and sellers together at events, online, in print and provide them with the information they need to do business successfully. We focus on serving professional commercial communities, from doctors to game developers, from journalists to jewellery traders, from farmers to pharmacists around the world. Our 5,000 staff in more than 30 countries are organised into specialist teams that serve these communities, helping them to do business and their markets to work effectively and efficiently.

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SOURCE: TechInsights

CONTACT: Jessica Devaney, jdevaney@horngroup.com, or Leslie Denson,
ldenson@horngroup.com, both of Horn Group, +1-617-431-1020, for TechInsights

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