EE Times Group Unveils eeLaunchPad Premium, an Intelligent Virtual Lead Generation Solution for Technology Vendors' Tier I Product Launches

Partners with Transim Technology Corporation to Enrich Traditional Marketing Campaigns with Interactive Online Electronic Application Engineering Solution; Complete Suite of Lead Generation Products for All Types of New Products Forthcoming

Jul 26, 2010

EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today unveiled an intelligent virtual lead generation solution for technology vendors' Tier I product launches, named eeLaunchPad. eeLaunchPad assists technology vendors develop, build and sustain momentum around premium product launches with customers, prospects and business partners.


EE Times Group is partnering with Transim Technology Corporation to bring eeLaunchPad to market. EE Times Group brings deep customer reach through its audience of 1.1 million electronics industry decision-makers to generate intelligent leads, while Transim adds instant application support, test and verification through their web-based Design Center technology. Transim's Design Centers guide engineers quickly from a set of design requirements to a complete initial design solution and allow instant design verification using Transim's proprietary WebSIM® remote simulation technology. Once a design has been tested engineers can go directly to purchase from manufacturers or distribution.

"We at EE Times Group are focused on providing technology vendors with key offerings that will help them generate technology sales as well as engaging applications that will help engineers do their jobs better and more efficiently," said Paul Miller, CEO, EE Times Group. "Today, we are bringing to market a first of its kind business solution that enables deep user engagement and delivers high qualified leads through custom rendering of design boards enabled by our partnership with Transim. We look forward to delivering the electronics industry with a complete suite of solutions for all types of products in the near future."

Transim's Design Centers are web-based applications, which accelerate the design-in of complex products into customers' target applications providing a scalable application engineering solution. Numerous manufacturers throughout the analog-mixed signal, power management, embedded systems and wireless markets rely on Transim's expertise in model generation, design and control algorithms and web application design. Each application is uniquely customized for each manufacturer featuring their products and technologies in a sophisticated yet easy to use web browser application. Providing sophisticated design know-how and design verification easily accessible through the Internet allows manufacturers to support thousands of customers quickly and efficiently.

"Partnering with EE Times Group on eeLaunchPad will result in a unique solution for technology vendors and engineers worldwide. Integrating media rich internet content with our powerful web-based design solutions (eFAE) takes product launch marketing and support to the next generation," said Birgit Knorr, CEO, Transim Technology.

eeLaunchPad incorporates Transim's online design and support center technology to create a virtual, customizable business solution that educates, engages and recruits customers and business partners while generating sales leads and tracking attendee activity. eeLaunchPad provides engineers with access to a wide range of rich-media content as well as multiple opportunities for meaningful user-to-user and user-to-technology vendor interaction. eeLaunchPad drives in-depth immersion into the product, allowing users to move from concept to verification to component ordering all from a single location. The portal brands to a technology company's theme and provides access to any content that can be downloaded on the internet, including online events, white papers, product demonstrations, videos, datasheets, webinars and more. eeLaunchPad is a hosted service with registration and login, so it is secure. Customers and business partners can access the website quickly and easily through any web browser.

Through the registration system, eeLaunchPad provides qualified lead generation to technology vendors, which become valuable, detailed sales leads. Activity can be integrated with an existing Customer Relationship Management (CRM) system to provide a better profile of the audience and understand their areas of interest. Site gating can be adjusted to match each technology vendor's priorities, either at the environment-, event- or individual-asset level.

eeLaunchPad also offers campaign management and reporting. Each registered user's action within the environment is tracked and viewable, along with full lead data through a self-service reporting tool. Reports highlight key trends and noteworthy metrics and promotional strategy and environment to be adjusted over the course of campaign.

For additional information on eeLaunchPad, contact Christian Fahlen, Director, Virtual and New Media Products, at or 415.947.6623.

About Transim Technology

Transim is the worldwide leader in developing online design and support solutions for manufacturers of analog and mixed signal products, microcontrollers, motor drives and other complex technology products. Corporate offices are headquartered in Portland, Oregon. For more information, see

About EE Times Group (

EE Times Group is the global leader in media and marketing solutions for the electronics industry. EE Times Group delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.1 million engineering professionals engage with EE Times Group brands which include EE Times, TechOnline, DesignLines and across the globe to accelerate technology sales. The international electronics community gathers at EE Times Group's market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. EE Times Group is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

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