TechInsights Leads With Performance Marketing

Driving meaningful and measurable marketing ROI

Oct 21, 2008

TechInsights today announced a new go-to-market strategy that is focused on engaging clients with customized performance marketing programs that deliver measurable results. This approach will better enable customers to integrate and leverage the TechInsights' powerful brand capabilities and lead-generation engines, including EE Times, TechOnline and the global Embedded Systems Conferences. Technology marketers gain unparalleled reach, authority, and results via a database of 1.1 million global, engaged, engineering contacts, a global monthly circulation of 800,000 copies, in 7 different languages, and more than 10 million monthly page views.

"Our clients are facing relentless downward pressure on their budget, time, and resources, making demonstrable ROI everything! Our clients don't think in terms of banners, tradeshows, and print ads, and nor can we," stated Paul Miller, CEO of TechInsights. "Performance marketing is about understanding our client's business objectives, developing a customized program with client-defined success metrics, and executing seamlessly across mediums and geographies. To deliver on this premise and bring the value of our vast portfolio of products, brands, and platforms to today's ROI-focused marketers, I am pleased to announce the creation of a dedicated performance marketing team led by industry veteran, Jenn Markey."

"The end goal of any performance marketing engagement is meaningful and measurable results. This may translate to a percentage increase in market share, a specified number of qualified prospects, percentage growth in revenues, or another relevant metric," said Jenn Markey. "What we do is apply a client-centric approach to our vast product portfolio -- one that helps ensure seamless delivery across products, brands, and around the globe. Technology marketers looking to develop their databases, nurture leads or jump start their sales pipelines now truly have a media partner that provides cross-brand, cross-media platform access to attain meaningful ROI."

In addition to lead generation services, TechInsights Performance Marketing unit will include web analytics, reporting and end-to-end dashboard program management, which takes a holistic view of the campaign across various media components. The unit will deliver both guaranteed lead generation programs as well as pay-per-download programs.

For more information on performance marketing engagements contact Jason Ward, Director of Performance Marketing at 508.416.1176 or Or attend a TechInsights webinar on November 12, 10:00 am PT / 1:00 pm ET / 18:00 GMT to learn how to create a customized Performance Marketing program designed to achieve your precise product marketing objectives.(

About TechInsights (

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit TechInsights is a division of United Business Media (, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

About United Business Media Limited

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $2.5 billion.

   For more information on TechInsights please contact:
   Felicia Hamerman
   T: 516.562.5652, email:

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SOURCE: TechInsights

CONTACT: Felicia Hamerman of TechInsights, +1-516-562-5652,

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