electronicaUSA with the Embedded Systems Conference: First Large-Scale Event to Offer Business Development Networking Tool

More Than 50 Percent of Attendees Utilize the Online Networking Tool to Make Business Connections Before, During and After Event

PRNewswire-FirstCall
SAN FRANCISCO
Apr 1, 2004

CMP Media (NASDAQ: UNEWY) and Messe Muenchen have deployed a business relationship optimization technology called EEQuorum to foster business connections at electronicaUSA with the Embedded Systems Conference, taking place March 29-April 1, 2004, at the Moscone Center in San Francisco, CA.

Designed specifically for electronicaUSA with the Embedded Systems Conference, EEQuorum enabled electronics-industry buyers and sellers to make contact and plan meetings before and during the event. There was an overwhelming response from attendees as 90 percent of day-one registrants opted in to seek business connections, and 10 percent of those who established connections issued meeting requests.

"This technology is brilliant -- AAA+ Technology," said Thomas Ulrich, Executive Director of Business Development for the State of Bavaria. "I have seen a lot of software, and this is one of the best ideas I've come across, especially at an industry event. I will definitely be using this to continue to tap into the embedded community."

EEQuorum helped attendees and exhibitors see their "true potential" at the event and justified real, beneficial business engagement. By gathering pre- registration demographics, EEQuorum empowered each pre-registered attendee to see how they relate to others at the show, and systematically connected people to the products that support their business objectives. The top users of EEQuorum were critical decisions makers, including engineers, executive managers and consultants.

"On the opening day of electronicaUSA with the Embedded Systems Conference, I was still not sure I was going to be able to make the time to attend," said business consultant Larry Wagner. "I decided to put my profile in EEQuorum and within 24 hours I was contacted and conducted a business meeting that would not have happened by just walking the show floor. EEQuorum convinced me that I couldn't afford not to attend this event."

As a free benefit to registered participants, EEQuorum delivered personalized recommendations regarding the markets, technologies, products, companies, and people that have strategic relevance to one another.

"Networking tools such as EEQuorum are changing the landscape of how business gets done at industry events," said Tim Avila, group marketing director, CMP Media's Electronics Group. "Attendees can make strategic business connections before the event, so they can focus on business transactions during the event. Companies will be able to better exchange ideas and grow their business by reaching new channels and connecting with alliance partners."

About electronicaUSA with the Embedded Systems Conference

electronicaUSA with the Embedded Systems Conference is an integrated event that connects many sectors of the electronics community to produce a more fulfilling experience for the attending system design engineers, system architects, technical managers, and embedded software developers, as well as the exhibiting manufacturers and suppliers.

Featuring a series of business sessions, technology conferences, and an exhibition showcasing the latest technologies and products from leading companies, the event will welcome 15,000 system design engineers, architects, technical managers, and embedded software developers, and more than 400 exhibitors, including pavilions of manufacturers representing countries including China, Taiwan, Singapore, Korea, Japan, and Germany. More information about electronicaUSA with the Embedded Systems Conference is available at http://www.electronicausa.com/ .

About CMP Media LLC

CMP Media LLC (www.cmp.com) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

About Messe Muenchen

Munich Trade Fairs International, MMI, (www.messe-muenchen.de) stages more than 30 trade fairs a year in the investment goods and consumer goods sectors, and also high-tech fairs in the fields of electronics, photonics, information technology, analysis, and product engineering. Each year, over 30,000 exhibitors from more than 90 countries, and over two million visitors from at least 180 countries travel to Munich for these events. MMI also organizes trade fairs in Asia and South America.

   For more information, contact:
   Linda Riedman
   Fleishman-Hillard -- For CMP Media LLC
   503-402-1442
   riedmanl@fleishman.com

SOURCE: CMP Media LLC

CONTACT: Linda Riedman of Fleishman-Hillard, +1-503-402-1442, or
riedmanl@fleishman.com, for CMP Media LLC

Web site: http://www.cmp.com/

Web site: http://www.messe-muenchen.de/

Web site: http://www.electronicausa.com/


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