TechInsights' ESC Silicon Valley 2009 Gets 'Thumbs Up' From Attendees, Electronics Industry Observers

More than 8,000 Electronics Community Members Attend North America's Largest Embedded Systems Event

Apr 14, 2009

Leading technology events and educational program provider TechInsights today announced preliminary attendance figures and other success metrics for ESC Silicon Valley 2009 conference and expo held in San Jose, California March 30 - April 2 Highlights include:

  --  Attendance: More than 8,000 engineers, executives, vendors,
      journalists and industry analysts attended the event, including the
      largest OEMs that have historically participated in the conference and
      expo An independent attendance audit for ESC
      Silicon Valley 2009 has been commissioned by TechInsights with
      verified attendance data available in approximately 6 weeks. Unaudited
      numbers indicate an approximate 10% decline in conference and expo
      attendance year over year.
  --  Exhibitors: More than 230 electronics companies demonstrated leading
      edge products and services at ESC Silicon Valley 2009's expo;
      exhibiting companies provided a record breaking 83 sponsored
      educational sessions.
  --  Speakers: 107 electronics industry thought leaders delivered keynote
      and industry addresses or participated in panel discussions.
  --  Popular Giveaway: Engineer's Survival Kit - "bag of education and
      inspiration" was given away to 3,000 first-in-line attendees.
  --  Popular Co-located Conference: Intellectual Property Symposium - over
      110 corporate, legal and engineering executives gathered to discuss
      best practices for today's complex patent and IP usage landscape.
  --  Popular Educational Sessions: More than 700 designers attended free
      design and implementation educational sessions conducted by Netrino,
      The Embedded Systems Experts(SM) and a leader in embedded systems
      training and engineering services. Over 150 attendees participated in
      the seven-session "build your own embedded system using MontaVista
      Linux OS and Texas Instruments' Beagle Board" track.
  --  Best Attended Expo Sessions: Product Teardowns - More than 600
      attendees were treated to unprecedented views of the inner workings of
      6 popular electronic devices - the largest number of product teardowns
      ever conducted at ESC.
  --  Press Room activity: Exhibiting companies held more than 250 private
      briefings with more than 130 journalists and industry analysts;
      exhibiting companies made more than 60 product, partnership and
      corporate announcements.
  --  Best Attended Conference Session: Tech Stimulus - The Winners and
      Losers Panel - More than 100 people attended this lively panel
      moderated by well-known electronics industry pundit, Jim Turley. See
      video here:

  --  Awards: 19 companies and individuals were honored with EE Times Annual
      Creativity in Electronics (ACE) Awards, Semiconductor Insights Awards
      and IEEE Awards. See complete list of winners here:

"Given current economic conditions, we are extremely pleased with the ESC Silicon Valley 2009 attendance figures and the positive feedback we continue to get about the event's agenda, speakers, exhibits, educational sessions and support materials," said David Blaza, TechInsights' vice president of Events. "We set out to provide maximum value to ESC attendees and the overwhelmingly positive response indicates that we exceeded their expectations. We anticipate the same level of enthusiasm for upcoming ESC events in Boston, India, the UK and France before the end of the year."

"ESC Silicon Valley has always been a great venue for electronics industry leaders and innovators who share common interests to connect and exchange ideas and the 2009 event was no exception," said venture capitalist and ESC panelist, David Epstein of Epstein Advisors. "As the industry struggles through the toughest part of this downturn and looks ahead to renewed growth, engineers and executives can rely on ESC's meaningful content and educational opportunities to keep apprised of important technical and industry developments."

"There was a noticeable level of excitement on ESC 2009 expo floor," said Gilles Garcia, Director Corporate Marketing, AMCC. "As an exhibitor, we were able to connect directly with the right engineers & customers who could benefit from our new products and compelling reference designs. ESC definitely delivered for us."

"We were looking for a diverse audience of engineering professionals to introduce to our SNAP mesh network technology, and the Embedded Systems Conference was definitely the place to be," said Wade Patterson, CEO of Synapse Wireless. "We had an ideal forum to showcase our exciting new products and were very pleased with the quality and level of attendance."

"The exhibit floor of ESC is like a farmer's market for programmers and electronics engineers," said Tom Starnes, processor analyst with market research firm Objective Analysis Equipment. "Designers can talk directly to the guys who make the chips, development tools, and applications software that they're going to use. It's a great place to shop for all three. The conference presentations show them how to make those selections or how to use the latest chips, tools, and software to make their product. It's just a great place to meet people who can help you solve your problems. And it's the one place engineers can go to keep up-to-date on industry developments."

  Upcoming ESC 2009 events:
  ESC Bangalore, India, July 22 - 24
  ESC Boston, September 21 - 24
  ESC Farnborough, UK, October 6 - 8

IP-ESC Grenoble, France, December 1 - 3

About ESC (

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About TechInsights (

TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the "Creators of Technology" -- those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands -- EE Times, TechOnline, DesignLines, and -- monthly across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our face-to-face events -- the Embedded Systems Conferences and Intellectual Property Symposia -- to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Professional Services team -- Portelligent, Sanguine Microelectronics, and Semiconductor Insights.

TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $1.6B.

  Related links:
  --  List of attendee OEMs
  --  Tech Stimulus - The Winners and Losers Panel [video]

  --  EE Times' ACE Awards

  ESC 2009 Contact:                         Media Contact:
  Felicia Hamerman                          Lynda Kaye
  Group Marketing Director, TechInsights    Kaye Public Relations
  516-562-5552                              650-799-2888      

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: ESC 2009, Felicia Hamerman, Group Marketing Director of
TechInsights, +1-516-562-5552,; or Media, Lynda
Kaye of Kaye Public Relations, +1-650-799-2888,, for

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