CMP Media Launches DSO World at Embedded Systems Conference Silicon Valley 2006, April 4-6

Targeted Event Co-Located with ESC Silicon Valley Will Highlight Device Software Optimization Methods, Technologies, and Best Practices

Mar 31, 2006

CMP Media will launch DSO World, a 3-day event co-located with the annual Embedded Systems Conference Silicon Valley, in Booth #1016, April 4 - 6, 2006. CMP joins Intel, IBM, Wind River, ENEA, and Freescale to address key topics of DSO (device software optimization). DSO World will feature the most up-to-date, practical information to help technology and business managers choose the best strategies and approaches for delivering top performance, scalability, and ROI.

DSO World will discuss the challenge of strategically fusing cutting-edge technology and business sense. Attendees to DSO World will hear straight from top leaders in the electronics industry on technology solutions, and learn about strategies from key vendors, users, and industry experts. Sample topics include "Profiling for Java," "Leveraging the open source community," "Migrating legacy devices to Linux" and "Deploying Device Software Platforms to Solve Critical Problems in Aerospace and Defense."

The conference will delve into the benefits of DSO with presentations about the power of reference designs, explanations of how DSO leverages open source code, and how to build devices using multiple architectures, OSes and more. The Eclipse Device Software Development Platform will discuss mobile JAVA tools, device debugging, target management and native application builder. Attendees will also have the opportunity to view state-of-the-art DSO products, and implemented DSO solutions in telematics, consumer devices, networking, aerospace and defense.

Ken Kline, President, CEO and Chairman of the Board at Wind River will deliver an industry address, outlining the 12 practical steps developers can follow to transform themselves into the quintessential, indispensable device engineer.

"Engineers, developers and management are invited to join CMP and its partners to hear and see how some of the best minds in the electronics industry show, tell, and showcase cutting-edge DSO technology solutions and strategies from key equipment vendors, users, and industry experts," says Peter Krass, Editorial Director of DSO World and Editor-in-Chief of

Paul Miller, CMP Media's SVP, electronics and software development groups, adds "The DSO approach allows companies to standardize on tools and practices across projects, teams, and sites. This lets designers focus on innovation, and allows teams to focus on product differentiation at the application level."

The Embedded Systems Conference returns to Silicon Valley, April 3-7 at the San Jose McEnery Convention Center. The conference will showcase the latest developments in enabling technologies, systems and software products, and tools created by the electronics industry's most innovative minds -- the creators of technology. ESC Silicon Valley will welcome over 300 leading exhibitors and feature more than 194 classes and design seminars to give engineers and engineering managers thorough training and understanding of the industry's most critical themes. For more information, visit

About CMP Media's Electronics Group

The CMP Media Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide through print, online and conferences.

As the most comprehensive and integrated source of electronics technology information, the CMP Media Electronics Group offers a full suite of products and services to reach electronics systems design professionals throughout the world. With its combination of media properties, the CMP Media Electronics Group focuses on delivering a targeted audience and actionable information to marketers in the electronics technology community.

Each month, CMP Media's Electronics Group delivers more than 1 million copies of its publications in five languages to subscribers in 55 countries. Online visitors from more than 100 countries view more than 7.5 million pages on its Web sites in six languages and in a year, more than 35,000 decision makers from 48 countries attend its conferences in North America, China, Taiwan and Europe.

   CMP Media's Electronics Group properties include:

   --  Print -- EE Times, Embedded Systems Design, Electronics Supply &
   --  Online -- EE Times Online, DesignLines,,,,, and SupplyLines
   --  Conferences -- Embedded Systems Conferences, Embedded Connect and
       Design Seminars

  About CMP Media

CMP Media is a marketing solutions company serving the technology, healthcare and lifestyles industries. Through its market-leading portfolio of trusted information brands, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media ( ), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion. Visit the CMP Media Web site at .

   Julia Konstantinovsky
   Atomic Public Relations for CMP Media


CONTACT: Julia Konstantinovsky of Atomic Public Relations,
+1-415-402-0230, or, for CMP Media

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