EE Times Group Presents the Digi-Key Virtual Symposium 'Lighting and System Design,' Created to Educate Designers on Advances in Lighting Technologies

Virtual Event to Take Place Thursday, August 26, 2010 11 AM - 6 PM EDT

PRNewswire
SAN FRANCISCO
Aug 25, 2010

EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that it will present the Digi-Key Virtual Symposium "Lighting and System Design" on Thursday, August 26, 2010 from 11:00 AM through 6:00 PM EDT. The virtual event was created to educate designers on the advances in LED lighting technologies.

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"One of the hottest technologies today is LED lighting. That's because the advances made over the last few years are 'light years' ahead of the incumbent technology. The LED lighting industry understands the importance of energy saving and green technologies," said David Blaza, Vice President, Events of EE Times Group. "The down side to having technology move at such a rapid pace is that it's difficult to stay on top of the latest products, the technologies, the applications. For just that reason, this virtual symposium will provide anyone interested in LED lighting technology with the key information they need to achieve success."

The symposium is targeted to students, academia professionals and hobbyists, experienced design engineers and procurement specialists.

John Donovan, Editor/Publisher of Low Power Design, Patrick Mannion, Editorial Director, Design & products, EE Times Group and Bolaji Ojo, Business Editor of EE Times Group will serve as the virtual conference's co-chairs.

The keynote "Next Generation Lighting: HB LED Market Review" will be presented by Vrinda Bhandarkar, Senior Market Research Analyst, Strategies Unlimited. The presentation will review the trends in the HB LED industry over the past ten years and market developments in 2009 for HB LED applications including lighting as well as the five year market forecast for the different application areas will be presented.

The virtual event tracks and sessions include: Today's Lighting Technologies; Lighting the Future; Solve My Lighting Problems: Ask the Experts; and Procurement Issues.

In addition, the event will offer a series of scheduled chats to round out the technical program. Three chats will be presented over the course of the event day. The final roster of chats will be selected by attendees within the event environment during the live event day. Prospective chat topics include:

  --  Procurement/allocation problems:  Your design team has created a hot
      new product your marketing team thinks will be wildly successful but
      the critical MCU they spec'ed is on allocation. What are your options
      short of a redesign?
  --  Getting tech support when you're a little guy:  You're debugging your
      prototype hyperwidget but the memory controller doesn't seem be acting
      as it should. The vendor sees you as Yet Another Garage Shop and
      doesn't return your calls. Where can you turn for support?
  --  Why I should/shouldn't wait for the next generation:  Every
      next-generation semiconductor device is smaller/faster/cheaper and has
      more bells and whistles than the previous one. Should you hold off on
      your next design until you can sample the next generation or go to
      market now with the current device and do a fancier follow-on product
      later?
  --  How much can I lean on my distributor?:  Distis have long since
      morphed from being just parts suppliers to a major source of tech
      support, but their FAEs are as overworked as the vendors'. To what
      extent can you lean on them for help when you need it-and what's the
      best strategy for obtaining help short of leaning on them?
  --  Where are the real cost savings associated with lighting?: Saving
      money by buying a cheaper lighting source is only one piece of the
      puzzle; you also need to take into account the complexity of powering
      it, the effect on battery life and potential BOM cost reduction. What
      are the potential sources of cost savings associated with different
      lighting choices and how important are they relative to one another?


The Exhibit Floor will showcase technical solutions from Digi-Key, event sponsor; CREE, platinum sponsor; OSRAM Opto Semiconductors, STMicroelectronics and Texas Instruments, gold sponsors; and DIODES, MicroChip and Tyco Electronics, silver sponsors. The event will also provide direct access to a range of data sheets, training materials and more. Additionally, the technical program will be supported by a "Content Pavilion" on the show floor, housing a rich compendium of available content and resources from UBM TechInsights and the platinum and gold event sponsors, including archived webinars, technical papers, design articles and teardowns.

To register to attend the virtual event, visit: http://seminar2.techonline.com/registration/distrib_VCEETimes.cgi?s=1603&d=313 2

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group is the global leader in media and marketing solutions for the electronics industry. EE Times Group delivers results for the key influencers and decision makers involved in the design, development and commercialization of technology through its market leading brands, peer communities and professional education services. More than 1.1 million engineering professionals engage with EE Times Group brands which include EE Times, TechOnline, DesignLines and Embedded.com across the globe to accelerate technology sales. The international electronics community gathers at EE Times Group's market leading events such as the Embedded Systems Conferences, DesignCon and ARM Technology Conference to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Additionally, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media, custom solutions and research. EE Times Group is part of UBM (UBM.L) a global provider of media and information services for professional B2B communities and markets.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

  CONTACT:

  Felicia Hamerman
  Group Marketing Director
  516-562-5652
  Felicia.hamerman@ubm.com

First Call Analyst:
FCMN Contact:
http://www.ubm.com

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SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director of EE Times Group,
+1-516-562-5652, Felicia.hamerman@ubm.com

Web Site: http://www.eetimesgroup.com/


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