ESC Silicon Valley Joins Forces With the Fifth Multicore Expo in San Jose

EE Times Group, a division of United Business Media [LON: UBM], announced today that ESC Silicon Valley, the global electronics industry's leading event, will take place in combination with Multicore Expo, the premier forum devoted to the multicore technologies that are transforming the embedded computing industry. At this co-located event taking place in San Jose April 26-29, 2010, ESC Silicon Valley will provide the embedded community with four days of technical training and the Multicore Expo will provide three days of technical training and an exclusive Multicore Pavilion on the ESC Silicon Valley expo floor.

ESC, working closely with the Multicore Expo, will provide attendees with more training options and an increased number of multicore-related exhibits through this combined event offering. Sponsors of the Multicore Expo will also benefit from this collaboration due to ESC's ability to deliver increased exposure to the embedded community through EE Times Group's vast network of industry leading media properties including EE Times, Embedded and TechOnline.

The three day Multicore Expo program will include thought-provoking panel discussions, in-depth technical sessions, hands-on labs, and sponsored presentations, all of which will cover a wide range of topics related to multicore, multimedia, and embedded graphics. Attendees will also enjoy the 'Multicore Technology Headliners', special presentations delivered by industry luminaries and elite sponsors.

Located on the ESC expo floor, the Multicore Pavilion will consist of a wide variety of exhibits from leaders in the multicore industry, providing attendees with the opportunity to see multicore technology in action as well as network with leading experts in multicore hardware and software implementations. As well, Multicore Expo attendees will be able to attend events held in the ESC Theater, which is open to all event attendees.

"Multicore technology has become a very important component of embedded systems design. We are excited to have the Multicore Expo taking place under the same roof as our Embedded Systems Conference," said David Blaza, Vice President, Events and Embedded at EE Times Group. "Our recent success with over 3000 attendees at our Multicore Virtual Conference is indicative of the pent-up demand for quality multicore technology training."

"As multicore implementations proliferate in a wide range of applications, the challenges associated with programming, debugging, and optimization are making Multicore Expo more important than ever as a forum in which the key issues of the multicore ecosystem can be raised, debated, and solved," said Markus Levy, Multicore Expo conference chair. "Working with EE Times Group, we will bring to the attendees of the Multicore Expo, a tremendous amount of knowledge that will help bridge the gap between hardware and software in the use of multicore technology."

As of today, the Industry sponsors include the Multicore Association, EEMBC, and Platinum Sponsor Wind River Systems. ESC Silicon Valley and Multicore Expo registration will open the first week of December.

About ESC Silicon Valley (http://www.embedded.com/esc/sv)

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About Multicore Expo

Multicore Expo is a leading-edge technology conference and exhibition dedicated to delivering practical solutions for designs involving embedded multicore, multimedia, and graphics. The fifth annual Multicore Expo, being held April 27-29, 2010 at the San Jose Convention Center, will feature an exhibition, presentations, and panels addressing all the major issues in multicore processor design and implementation, including the effective use of multicore development and design tools. The conference will also cover practical details on implementing virtual machine technology, multicore operating systems, and the application of multicore technology to embedded graphics and multimedia. Further information is available at www.multicore-expo.com.

About EE Times Group

EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

  For more information please contact:
  EE Times Group
  Felicia Hamerman, Group Marketing Director
  T: 516.562.5652, email: fhamerman@techinsights.com

  Multicore Expo
  Markus Levy, BackDraft Technologies
  T: 1.530.672.9113, F: 1.530.672.9439, markus.levy@multicore-expo.com

  For sponsorship details please contact Sean Raman,
  sraman@techinsights.com or 415.947.6622.

First Call Analyst:
FCMN Contact:

SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director, +1-516-562-5652,
fhamerman@techinsights.com, for EE Times Group; or Multicore Expo, Markus Levy
of BackDraft Technologies, +1-530-672-9113, fax, +1-530-672-9439,
markus.levy@multicore-expo.com; or sponsorship details, Sean Raman,
+1-415-947-6622, sraman@techinsights.com, for Multicore Expo

Web Site: http://www.embedded.com/esc/sv
http://www.multicore-expo.com/

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