ESC Silicon Valley Event Goes 'Green' with Virtual Press Office

Online Press Materials Distribution and Marketing Communications Services Available Free to ESC Exhibitors

Feb 10, 2010

EE Times Group, a UBM company and the daily source of essential business and technology news, analysis and intelligence for the electronics industry's decision makers, today announced the integration of Virtual Press Office (VPO) services into the media relations program at ESC Silicon Valley 2010 being held at the McEnery Convention Center, San Jose, California, April 26 - April 29. Typically available to conference and trade show participants for a fee, VPO services, including online news distribution solutions and press office management, are being made available to ESC Silicon Valley 2010 exhibitors at no charge.

"Helping exhibitors to reach journalists in a timely manner with important electronics industry news and information is a key communications strategy for ESC Silicon Valley 2010," said David Blaza, vice president of Events and Embedded Systems, EE Times Group. "VPO services support EE Times Group's online communications initiatives while providing invaluable media relations tools to exhibiting companies. We are very pleased to waive VPO service fees for ESC exhibitors."

"Online technologies, such as electronic news distribution, multimedia and social media, have become integral to all phases of tradeshow exhibitor communications and support an environmentally friendly approach to event management," said Tom Cherry, chief operating officer of Virtual Press Office. "The integration of VPO into ESC's already extensive media relations program provides an unparalleled platform for the event's organizers and exhibitors to maximize their marketing communications efforts, dramatically increase brand awareness and generate sales leads."

VPO services typically reach hundreds of thousands of media points and individuals worldwide and will be targeted toward the electronics and business media during ESC Silicon Valley 2010. Specific VPO services available free to ESC Silicon Valley 2010 exhibitors include:

  --  Paperless, multimedia press kit built into the ESC website
  --  Distribution to relevant industry media worldwide
  --  Listing of key PR contacts for each exhibitor
  --  Archive of content for 1 year after the event
  --  Upgrades to the program include newswire distribution, social media
      measurement and real-time lead tracking

NOTE TO EDITORS: Media registration for ESC Silicon Valley 2010 begins February 16th. Please contact EE Times Group to schedule interviews with exhibiting company executives before and during the event:

  Amy Giannini, Events Marketing Manager
  415.947.6626 (office)
  925.286.9878 (cell)

  About ESC Silicon Valley (

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Boston celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About EE Times Group (

EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

About Virtual Press Office (

Established in 1996, VPO changed the way exhibitors and the media communicate by inventing the trade show online press office. Today we are the global leader in online press office management and trade show news distribution solutions with over 400 events relying on VPO services. We have developed a successful formula to reduce our client's news distribution and marketing costs while greatly expanding reach and delivering measurement.

  For more information on ESC Silicon Valley 2010 please contact:
  Felicia Hamerman
  Group Marketing Director, EE Times Group

  Media Contact:
  Lynda Kaye
  Kaye Public Relations

First Call Analyst:
FCMN Contact:

SOURCE: EE Times Group

CONTACT: Felicia Hamerman, Group Marketing Director, +1-516-562-5652,; or Lynda Kaye of Kaye Public Relations,
+1-650-799-2888,, both for EE Times Group

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