Avnet, Tyco Electronics, Harting, Rittal, Phoenix Contact, International Rectifier and SEMIKRON Line Up for electronicaUSA with the Embedded Systems Conference

Key Components Companies Join Nearly 200 Other Electronics Vendors at Event Produced by CMP Media and Messe Muenchen International

PRNewswire-FirstCall
SAN FRANCISCO
Aug 13, 2003

CMP Media (NASDAQ: UNEWY) and Messe Muenchen International today announced commitments from major distributor, interconnect, power, and component companies for electronicaUSA with the Embedded Systems Conference, March 29-April 1, 2004 in San Francisco, CA.

"electronicaUSA with the Embedded Systems Conference provides Avnet with a chance to showcase our entire range of design chain and supply chain solutions from all the major component suppliers on our line card," explained Ian Basey, Director of Marketing at Avnet Electronics Marketing.

"electronica is an important part of our sales and marketing efforts in Europe," said Mike Ratcliff, Marketing Communications Manager, Americas Sales & Marketing, Tyco Electronics. "Having a similar complete electronics event in North America represents the beginning of something new and exciting."

"We feel that the synergies offered by this one event are enormous," says Wulf Padecken, General Manager Communication of the Technology Group HARTING, a leading provider of interconnection technology. "Not only will we get insights to other electronics sectors and learn about the needs of our potential partners. Our North American Company HARTING Inc., Elgin will be also well prepared to meet new customers groups."

Avnet, Tyco Electronics, Harting, and Rittal will participate in the event along with leading companies in the semiconductor, embedded systems & software, EDA, test & measurement, communications, power electronics and other segments, including Motorola, Analog Devices, STMicroelectronics, IBM, Microsoft, Wind River, Mentor Graphics, Synopsys, and Tektronix. More than 500 exhibiting companies and 18,000 attendees are expected in 2004. Phoenix Contact, International Rectifier, and SEMIKRON International have also recently committed to the event.

Oscar Brueckner, Director Sales America from Phoenix Contact, Blomberg/Germany, praises the well-organized and targeted structure of electronicaUSA with Embedded Systems Conference: "The specialized sectors and the comprehensive segmentation of the show floor, makes locating our company and our products easy for all customers. We will use the event to network and to get business done, too."

The combination of different electronics sectors within a single event equally convinces the exhibitors of the special area for "Power Electronics Components, Systems and Applications":

"The North American market is one of the world's most influential design centers and it is key for the Power Management industry to work closely in supporting their needs", states Graham Robertson, Executive Director of Global Corporate Communications at International Rectifier, El Segundo, CA/USA, the Power Management leader. "Power Management has grown in importance over the last few years, as has the need for companies to reach the engineers and manufacturers. At this new event with an exhibition and conference we can deliver our message and latest news to our key customer base."

"The concept of electronicaUSA with ESC absolutely fulfills our requirements: For the first time in the USA, power supplies are staged together with micro electronics," says Dirk Heidenreich, CEO of SEMIKRON International, Nuremberg/Germany, a worldwide leading power electronics manufacturer. "Here we can be sure to see all important decision makers within this electronics sector and to connect with new partners and customers."

"The support of these leading companies highlights the critical role that electronicaUSA with the Embedded Systems Conference will play for the entire electronics industry," said Paul Miller, Vice President and Group Publisher, Electronics at CMP Media. "With seven months to go, the event is gaining great momentum."

"This event is changing the landscape of the electronics industry in North America, by building an experience that doesn't exist today," said Kurt Schraudy, Head of Technology Business Unit, Messe Muenchen. "This interlinked event will connect many different parts of the electronics community, creating a more productive experience than other trade shows or conferences."

The event enjoys broad industry backing, including the support of several key associations, including the Electronics Components, Assemblies & Materials Association, Electronics Industry Alliance, Electronics Representatives Association, Fabless Semiconductor Association, National Electronics Distributors Association, VSI Alliance, and the German Electrical & Electronic Manufacturers' Association.

electronicaUSA with the Embedded Systems Conference includes a logically organized showcase of the latest technologies and products from leading vendors across the entire electronics industry, all under one roof. The exhibition is segmented into 16 technology areas:

   * Passive Components          * Interconnect
   * Semiconductors              * Cables
   * Sensors                     * Switches
   * Displays                    * Embedded Systems
   * Power                       * Enclosures
   * EDA Tools                   * Testing and Measurement
   * Servo Technology            * Assemblies and Subsystems
   * Communications              * PCBs and Electronics Manufacturing
                                   Services

The exhibition is accompanied by a series of world-class technical and business conferences bringing together thought leaders to provoke debate about technologies, and stimulating business discussions about technology directions and implementations:

   * Embedded Systems Conference
   * Power Electronics Components, Systems and Applications Conference
   * Communications Design Conference

A comprehensive marketing campaign, generating more than 20 million impressions through advertising, targeted direct mail, e-mail, and telemarketing has been launched. More information regarding the event, including exhibiting and speaking opportunities, is available online at http://www.electronicausa.com/ .

About CMP Media LLC

CMP Media LLC ( http://www.cmp.com/ ) is a leading integrated media company providing essential information and marketing services to the entire technology spectrum -- the builders, sellers, and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer marketers comprehensive, integrated media solutions tailored to meet their individual needs. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

About Messe Muenchen

Munich Trade Fairs International (MMI) is one of the world's leading trade fair organizers. Every year, the company stages more than 30 trade fairs for the investment goods and consumer goods industries as well as high-tech events for electronics, photonics, information technology, analysis, and product engineering. In 2002, more than 30,000 exhibitors from over 90 countries and almost two million visitors from over 160 nations took part in fairs in Munich. MMI also organizes trade fairs in Asia and South America.

electronicaUSA with Embedded Systems Conference, the electronics event for business, technology and innovation, is part of Global electronics, MMI's international electronics network. That includes trade fairs around the world and also an internet portal (www.global-electronics.net). The key world fairs electronica, Productronica, and Laser.World of Photonics present the major international trends in Munich. The key regional fairs electronicAmericas, electronicAsia, electronicaChina & ProductronicaChina, and componex/electronicIndia build on the know-how gained in these events, with product ranges matched to local market requirements. Global electronics is a dynamic network that is constantly opening up future markets and regions. From 2003 the international network is enlarged by FiberComm (for optical information and communications technologies) in Munich, and from 2004 by electronicaUSA in San Francisco and Embedded in Munich.

   Press Contacts:
   Scott Minor                             Angela Prag
   Senior Marketing Manager                PR officer, new technologies
   CMP Media LLC - Electronics Group       Messe Munchen GmbH
   Phone: +1-415-947-6626                  Phone:  +49 89 949-20670
   Fax: +1-415-947-6009                    Fax: +49 89 949-20679
   sminor@cmp.com                          praeg@messe-muenchen.de

SOURCE: CMP Media LLC

CONTACT: Scott Minor, Senior Marketing Manager of CMP Media LLC -
Electronics Group, +1-415-947-6626, or fax, +1-415-947-6009, or
sminor@cmp.com; or Angela Prag, PR officer, new technologies of Messe Munchen
GmbH, +49 89 949-20670, or fax, +49 89 949-20679, or praeg@messe-muenchen.de

Web site: http://www.electronicausa.com/

Web site: http://www.cmp.com/


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