EE Times Group Partners With OMEDA for Database Management, Creates a Stronger Interactive Database Targeted to Engineering Community

EE Times Group, a UBM company and the daily source of essential business and technical information for the electronics industry's decision makers, today announced that it is partnering with OMEDA, a leading integrated database management provider, to provide database management and email deployment services. The new database will empower EE Times Group to engage with the engineering community at a deeper level.

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In addition, EE Times Group recently hired Amandeep Sandhu as the Manager of Audience Acquisition and Engagement to manage the global audience engagement strategy for EE Times, Embedded.com and TechOnline as well ESC global events.

"Our database is our most important information asset - it drives our business. By partnering with OMEDA we are creating a cohesive interactive database across multiple brands and will now be able to better understand the needs of our audience with our robust portfolio of media, events and marketing services," said Paul Miller, CEO, EE Times Group. "Bringing Amandeep on as the Manager of Audience Acquisition and Engagement was the first step in our plan to create a more robust database and a deeper understanding of our audience. Amandeep is working closely with OMEDA to develop this powerful database. We are committed to investing in key, innovative solutions that will help drive technology sales in the electronics industry."

"We are very excited to be working with EE Times Group, since they are one of the most innovative, multi-faceted media companies in the world," said Mike Oberman, Chairman and CEO of OMEDA. "Their knowledge of integrated database concepts and their confidence in our system and people validates the investment in innovative functionality we have been making over the years."

About OMEDA (http://www.omeda.com/)

OMEDA provides a full range of integrated fulfillment and database management services to media companies and information marketers. OMEDA enables marketers to integrate all of their disparate data - print products, digital versions, e-newsletters, web products, trade shows, events - into a master database featuring "one view of the customer." OMEDA's integrated services drive dynamic offer management, lead generation, and enhanced behavioral tracking. With OMEDA's superior web and email deployment services (Omail), we have completely integrated the flow of database/email/Web activity. The enormous benefit of this "Under One Roof" integration concept is that all of the return data from email deployments is automatically updated to the database, thus ensuring maximum data integrity, CAN-SPAM compliance, and marketability.

About EE Times Group (http://www.eetimesgroup.com/)

EE Times Group, a division of United Business Media [LON:UBM], is the global leader in media and marketing services for the electronics industry. We deliver results for the key influencers and decision makers involved in the design, development and commercialization of technology through our market leading brands. More than 1.1 million engineering professionals engage with the EE Times Network - EE Times, TechOnline, DesignLines, and Embedded.com - across the globe. The technology community comes to our market leading events to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. As well, EE Times Group provides end-to-end services ranging from next-generation marketing, integrated media and research.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com

  For more information on EE Times Group please contact:
  Felicia Hamerman, Group Marketing Director
  T: 516.562.5652, E: felicia.hamerman@ubm.com

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SOURCE: EE Times Group

CONTACT: Felicia Hamerman of EE Times Group, Group Marketing Director,
+1-516-562-5652, felicia.hamerman@ubm.com

Web Site: http://eetimesgroup.com/
http://www.omeda.com/
http://www.ubm.com/

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