TechInsights' 'Survival Kit' Gives Engineers Valuable Learning Tools and a Few Surprises

'Bag of Education and Inspiration' Free to ESC Silicon Valley Event Attendees

Feb 19, 2009

TechInsights today unveiled the "Engineer's Survival Kit" -. a collection of educational tools and resources to be given away at the ESC Silicon Valley 2009 event at the McEnery Convention Center, San Jose, California March 30 - April 3.


Designed to help engineers stay abreast of the latest electronics industry developments, and to complement the large number of free training sessions being conducted at the ESC event, the Engineer's Survival Kit includes:

  Complimentary one-month subscription to Safari Books Online
  -- On-demand access to a pre-selected set of digital publications on C++,
     Verilog, GNU/Linux, network security, software testing, IPv6
     development and more.

  35% discount on Netrino's embedded systems training courses
  -- Discount coupon for public training sessions in April, May or June with
     advance sign up.  Available topics include Developing Effective Coding
     Standards, Implementing Effective Code Reviews, the popular Embedded
     Software Boot Camp, and more.

  Complimentary 90-day access to Embedded-On-Demand
  -- Online access to ESC presentations, class notes, videos and white

  "Patent Fundamentals and Best Practices for Embedded Designers" tutorial
  -- Downloadable educational publication from electronics industry analyst
     firm, Semiconductor Insights, a Division of United Business Media

Eligibility to win one of three University of California, Santa Cruz Extension courses

  -- Each attendee who picks up the Kit will be eligible to win a
     scholarship for one course at UCSC Extension's Silicon Valley Campus in
     Cupertino, California.

  Copy of "Time Engineers" computer game for kids
  -- Distribution limited to 2000 copies. Video game teaches middle and high
     school kids about engineering, science, and math -- without leaving the
     fun of gaming behind.  It involves time travel, problem solving and
     much more.

  1 GB Numonyx micro SD memory card in a USB connector package
  -- Distribution limited to 1500 units.

"In today's tough environment, engineers need to stay current on the latest products that can help solve their design challenges and keep up their education and contacts in the complex and fast moving embedded software and hardware market," said David Blaza, TechInsights' vice president of Events. "We think the Engineer's Survival Kit and the many free ESC training sessions are ways that TechInsights can help the embedded design community out and have a little fun as well."

About ESC Silicon Valley (

Held in key strategic technology development locations worldwide, the Embedded Systems Conference is the global electronics industry's leading event. With cutting edge product demonstrations, visionary speeches and hundreds of essential technical training classes and accreditation opportunities, ESC is the ideal venue for the design engineering community to learn, collaborate and recognize excellence. In addition, ESC Silicon Valley celebrates decades of unique local electronics industry culture, innovation and significant contributions to the global technology industry.

About TechInsights (

TechInsights is the global leader in media, marketing, and professional services for the electronics industry. We deliver results for the "Creators of Technology" -- those key influencers and decision makers involved in the definition, development, protection, and commercialization of technology and related intellectual property. More than 1.1 million engineering professionals engage with our online brands -- EE Times, TechOnline, DesignLines, and -- monthly across Europe, India, Japan, Taiwan, mainland China and North America. As well, the technology community comes to our face-to-face events -- the Embedded Systems Conferences and Intellectual Property Symposia -- to share, learn, discuss, and advance the critical issues and challenges facing the electronics industry. Finally, for those clients with a specific technology, or intellectual property objective we engage on a custom basis through our TechInsights Professional Services team -- Portelligent, Sanguine Microelectronics, and Semiconductor Insights.

TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $1.6B.

   ESC 2009 Contact:
   Jenn Markey
   Chief Marketing Officer, TechInsights
   613-599-6500 ext 4439

   Media Contact:
   Lynda Kaye
   Kaye Public Relations

First Call Analyst:
FCMN Contact:

Photo: NewsCom:
PRN Photo Desk,

SOURCE: TechInsights

CONTACT: ESC 2009, Jenn Markey, Chief Marketing Officer of TechInsights,
+1-613-599-6500, ext. 4439,; or Media, Lynda Kaye of
Kaye Public Relations, +1-650-799-2888,, for TechInsights

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