TechInsights Launches Integrated Portfolio of Marketing Media for Embedded Systems Design in Europe

PRNewswire
BRUSSELS, Belgium
Nov 11, 2008

TechInsights Europe, the leading dedicated information and marketing services business serving the European electronics market, announces today the availability of the Embedded Systems Europe media portfolio for embedded systems development dedicated to the European market.

"TechInsights, the first media brand reaching the global embedded systems design community through print, online and in-person events, is now by far the most significant provider of information and marketing services to the embedded community," stated Andre Rousselot, VP Europe and Publisher at TechInsights Europe.

With the acquisition of the UK Embedded Systems Show (ESS) in June, the UK's largest embedded system design event, and the addition of its companion print property Embedded System Engineering, TechInsights deepened its leadership role in the embedded space, joining the industry-leading Embedded Systems Conferences, Embedded.com and Embedded Systems Design US magazine.

Colin Holland, newly promoted Editor-in-Chief of the Embedded Systems Europe portfolio, said, "The launch of the Embedded Systems Europe brand is a truly exciting development as it takes us one step closer to achieving the fully global market reach that TechInsights' embedded portfolio has promised to deliver. The European embedded designer needs a forum fully dedicated to the in-depth analysis and reportage of innovation in their industry and technologies that will help them to further success in their careers."

  The comprehensive portfolio:
  Print - Embedded Systems Europe

Embedded Systems Europe results from the merger of two well-established titles, Embedded System Engineering and Embedded Systems Design Europe.

With a combined magazine circulation of over 20,000 qualified subscribers, Embedded Systems Europe will be the premier technical resource for embedded design engineers, software developers and engineering managers throughout Europe.

In 2009, TechInsights will produce ten monthly print editions that will deliver a mixture of original editorial opinion and commentary, industry and technology insights, analysis of business and technology trends.

Embedded Systems Europe is also available as an electronic version with full interactive links to companies and products.

Online -- Embedded-Europe.com

A daily news resource offering industry updates, editorial insight and new technology announcements, targeted for the European system design community.

Embedded-Europe.com is a partner site of industry leaders Embedded.com, EETimes.eu and the European DesignLines. The site had more than 5,000 qualified monthly unique visitors one month after its launch.

Event -- ESC UK

ESC UK 2009 will be held on the 7th - 8th October 2009 at a new venue in the heart of the UK's Tech Valley, the Farnborough International Show Centre, site of the Farnborough Air Show.

TechInsights will deliver an exciting and revitalized event in 2009 for the electronic systems and software development communities in the UK.

Continuing its 15 years of service in the UK market, the Embedded Systems Show (ESS) will be re-branded as ESC UK and will be fully integrated with the global Embedded Systems Conferences (ESC) event program that already delivers highly successful events Silicon Valley, Boston and India.

Weekly E-Mail Newsletter --

A weekly newsletter to more than 18,000 subscribers with links to the latest news, analysis, market research, features, and new products from the Embedded-Europe website.

Editorial Coverage

All editions of Embedded Systems Europe will highlight the significant design methodologies and new strategies needed by product developers to gain a competitive advantage.

Key technology challenges in 2009 to be examined in detail will include high-performance interfaces, dependability of software in critical systems, security in open systems and the reconfigurable future.

A strong emphasis will be placed on the major concerns of European industrial OEMs in the automotive, mobile computing, medical, industrial, telecommunications, wireless networking, aerospace, defence and security sectors.

Embedded Systems Europe understands that the real-world development challenges do not end with the hardware device design and embedded software development.

To answer the increasingly broad interests of system designers and integrators, TechInsights will present Special Supplements for real-time system developers in:

  --  Open-Source -- Linux, Eclipse, Symbian, FreeRTOS, eCOS
  --  Enterprise Systems -- Electronic Point of Sale (ePoS), Machine to
      Machine (M2M), High-Performance Computing (HPC), Distributed Systems
  --  Application Software Development -- Model-Driven Development (MDD),
      Software Configuration Management (SCM), Application Lifecycle
      Management (ALM)


  An Experienced Editorial Team

Outstanding editorial leadership creates great content and TechInsights has the best in the business.

Colin Holland, Editor-in-Chief -- Based in the UK, Holland is an editor with EE Times Europe for both print and online, and Embedded Systems Europe. Previously an editor with Embedded Systems Engineering, Electronics Times, Electronic Engineering and What's New in Electronics in the UK and managing editor of EuroElectronicsWeb and Globalcommsweb for VerticalNet, he has 30 years experience as a writer and editor.

Philip Ling, Editor -- Based in the UK, Ling edits Embedded Systems Europe magazine and provides in-depth technical analysis in original editorial features for both print and online. Previously an editor with Embedded Systems Engineering and New Electronics in the UK, he also co-founded an embedded software company, Proven Software Solutions.

Richard Nass, Editorial Director -- Based in the USA, Nass has almost two decades of experience in the electronic OEM industry, with more than nine of those years in the embedded systems market. Most recently, he was managing editor of TechInsights' popular online DesignLine series. Nass previously served as a technology editor with Electronic Design magazine and he holds a BSEE degree.

For more information on TechInsights Europe's embedded systems portfolio, please contact Colin Holland, Editor-in-Chief, at +44 (0) 20 8319 1324 or e-mail cholland@techinsights.com

About TechInsights Europe (http://www.techinsights-europe.com)

TechInsights, formerly CMPs Electronics Group, is a media, professional services and marketing services business that serves decision makers in the electronics industry -- the Creators of Technology -- and the suppliers that wish to connect with them. TechInsights is a division of United Business Media, a global provider of news distribution and specialist information services.

In Europe, TechInsights is the leading dedicated information and marketing services business serving the European electronics market. The company offers multilingual integrated media services through market leading brands such as EE Times Europe, Embedded Systems Europe and Microwave Engineering Europe, and innovative business-to-business marketing and lead generation programs through branded and client-specific events. Headquartered in Brussels, the European branch operates a network of editorial experts and media and event specialists throughout Europe.

About United Business Media Limited

United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMP Medica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.

For more information on TechInsights Europe, please contact: Geert De Vuyst, Tel. +32 2740 0050, e-mail geert.devuyst@eetimes.be

  For enquiries during electronica 2009, please visit us Hall A5, Booth 239.
  http://www.techinsights-europe.com
  http://www.unitedbusinessmedia.com

First Call Analyst:
FCMN Contact:
Web sites: http://www.techinsights-europe.com
http://www.unitedbusinessmedia.com

SOURCE: TechInsights

CONTACT: Geert De Vuyst of TechInsights, +32 2740 0050,
geert.devuyst@eetimes.be


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