RFID Implementation Experts and Visionaries to Speak at TechInsights' RFID World 2008 Event

Aug 26, 2008

TechInsights today announced the roster of more than sixty business leaders, technology implementation experts and industry observers scheduled to speak at the RFID World 2008 conference in Las Vegas at the MGM Grand, September 8-10 (http://www.rfid-world.com/2008.) Representing RFID-enabled global industries such as food safety, pharmaceuticals, information technology, retail and transportation, the speakers will share RFID implementation techniques, return-on-investment data, consumer experience observations, business operation improvement case studies and the vision for the future of RFID technology.

Keynote speakers and topics include:

"Get Ready, Get Set, Go! From Evaluation to Action -- Moving RFID Projects Beyond the Pilot Phase" --

Zander Livingston, Research and Development Strategist/RFID Project Manager, American Apparel

Joe White, VP of RFID Business Development, Motorola Enterprise Mobility Business

  "A Case Study of an RFID Implementation to Secure the Food Supply" --
  Duncan Mackey, CEO Corvanraay Farms:

  "Unclonable RFID to Fight Counterfeiting" -- Anant Agrawal, CEO, Verayo

A complete list of RFID World 2008 speakers can be found at: https://www.cmpevents.com/SCRFW08/a.asp?option=G&V=2&CPid=221&Sortby=1&SPln=0

"The remarkable speakers at this year's RFID World share an important imperative -- to impart the knowledge that they have gained from successful RFID implementations so that it can be used immediately to solve pressing business issues and improve consumer experiences," said Tim Downs, managing director of RFID World 2008. "I am extremely pleased with the caliber of the event's speakers and the timeliness of their chosen topics."

About RFID World (http://www.rfid-world.com/2008)

RFID World is the leading industry event where buyers and sellers of advanced track & trace solutions meet to discover new technologies and applications, as well as share ideas and network with industry innovators from around the globe.

About TechInsights (http://www.techinsights.com/)

TechInsights is the daily source of essential business and technical information for the electronics industry's decision makers -- the Creators of Technology -- that define, develop, and bring to market the electronic products that improve our lives. With global market leading brands such as EE Times, Semiconductor Insights, TechOnline, Embedded Systems Conferences and Portelligent, TechInsights is the leading dedicated information and services business serving the worldwide electronics market. For more information, please visit http://www.techinsights.com/. TechInsights is a division of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

   RFID World Event Contacts:
   Tim Downs                    Amy Giannini
   Managing Director            Event Marketing Manager
   949-235-8985                 415.947.6626

   Media Contact:
   Lynda Kaye
   Mango Communications

First Call Analyst:
FCMN Contact:

SOURCE: TechInsights

CONTACT: RFID World Event, Tim Downs, Managing Director,
+1-949-235-8985, or Amy Giannini, Event Marketing Manager, +1-415-947-6626,
agiannini@techinsights.com, both of TechInsights; or Media, Lynda Kaye of
Mango Communications, +1-650-799-2888, lynda@mangocommunications.com, for

Web site: http://www.techinsights.com/