Landmark Global Media Usage Study Highlights Importance of Print, Vendor and Industry Publication Web Sites, the Rise of E-Newsletters and the Impact of Industry Events
North American Engineers Rely on Print for Creditability and Readability; While Asian and European Engineers Look Online
Engineers Worldwide Cite Industry Events as Most Important for Networking and Relationship Building
May 3, 2006
CMP Media's Electronics Group today announced the findings of a extensive global media usage survey, conducted in conjunction with Beacon Technology Partners, a market research firm serving the electronics and computer industries. The survey polled more than 4,000 electronics engineers worldwide, and was issued in eight languages across 30 countries.
"This is the most comprehensive survey of electronics engineers ever conducted," said Paul Miller, senior vice president and group publisher of CMP Media's Electronics and Software Development Groups. "The global study provides highly strategic insight to both editorial and advertising communities as it uncovers distinct geographic differences and offers details into what, why, when and how engineers around the world consume their media."
"The credibility associated with print titles such as CMP Media's EE Times continues to be an important factor in our advertising spend decisions," commented Scott Lewis, director of corporate communications and worldwide marketing at Xilinx. "With integrated media portfolios such as CMP Media's, that credibility extends into mediums such as e-newsletters, which are becoming more and more popular with our customer base."
The survey shows that print remains the leader in providing credible news and analysis, while online resources are most important for immediate access to breaking news and technical how-to information, and validates the continued role of industry events as networking opportunities. However, it uncovers interesting cultural differences in how electronics engineers educate themselves, uncover how-to information, and build relationships with their peers. A few key highlights from the report include:
-- North American engineers are more likely to use print, including industry publications and catalogs, in addition to online media, while Asian and European engineers are apt to rely on online media -- Overall, print titles and vendor Web sites tied for the top information source (79%), followed closely by search engines (75%) and industry publication Web sites (68%) o Print titles were cited as the most important source for "credible information" and "readability of information," and 58% agreed that the Internet cannot take their place o At the concept development and product development stage (when most brand and component decisions are made) engineers turn first to print publications for news, analysis and trend information o Vendor Web sites are the preferred source for "product information" and "detailed answers to challenging problems" except in Asia, where respondents use of vendor Web sites is far below that of engineers in the U.S./Canada and Europe -- Industry publication email newsletters were the fifth most important source overall (52%), and cited as the preferred source for "news and analysis of what's happening in the industry," with particular popularity in Europe -- Search engines are the top choice for "technical information, design ideas and application techniques" o Google is highly preferred to Yahoo! - 60% to 22%, with the gap widening in North America o Asian engineers are more prone to use vertical search engines, particularly in China and Korea -- Industry conferences and exhibitions were cited as most important for "networking and building relationships" and were particularly popular in Asia -- Web conferences and work-related video are preferred by younger engineers (age 35 and younger) to "learn about design tips/ideas." But in China and Korea, more than half of respondents had not attended a single conference in the past year -- New media such as podcasts and RSS feeds have little toehold, except in China and India About CMP Media's Electronics Group
The CMP Media Electronics Group is the premier technology and business media brand serving the information needs of the creators of technology worldwide through print, online and conferences.
As the most comprehensive and integrated source of electronics technology information, the CMP Media Electronics Group offers a full suite of products and services to reach electronics systems design professionals throughout the world. With its combination of media properties, the CMP Media Electronics Group focuses on delivering a targeted audience and actionable information to marketers in the electronics technology community.
Each month, CMP Media's Electronics Group delivers more than 1 million copies of its publications in five languages to subscribers in 55 countries. Online visitors from more than 100 countries view more than 7.5 million pages on its Web sites in six languages and in a year, more than 35,000 decision makers from 48 countries attend its conferences in North America, China, Taiwan and Europe.
CMP Media's Electronics Group properties include: -- Print - EE Times, Embedded Systems Design, Electronics Supply & Manufacturing -- Online - EE Times Online, DesignLines, PlanetAnalog.com, Embedded.com, my-esm.com, CommsDesign.com, and SupplyLines -- Conferences - Embedded Systems Conferences Silicon Valley and Boston About CMP Media (www.cmp.com)
Through its market-leading portfolio of trusted information brands in the technology, healthcare and lifestyles industries, CMP Media has earned the confidence of more professionals and enthusiasts in these fields than any other media company. As a result, CMP is the premier provider of access, insight and actionable programs designed to connect sellers and buyers in each of these industries in ways that yield superior return on investment. CMP Media is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $3 billion.
CONTACT: Michelle Sabolich Atomic Public Relations for CMP Media email@example.com (415) 402-0230
SOURCE: CMP Media's Electronics Group
CONTACT: Michelle Sabolich of Atomic Public Relations, +1-415-402-0230,
or firstname.lastname@example.org, for CMP Media
Web site: http://www.cmp.com/