CMP Media Announces Program Highlights for the 2005 Embedded Systems Conference San Francisco

Momentum Builds as Registration Increases for the Largest Systems Design Event in North America

Jan 19, 2005

CMP Media LLC today announced the 2005 program highlights for the Embedded Systems Conference San Francisco. The 17th annual event takes place March 6-10 at the Moscone Center. As the largest systems design event in North America, ESC San Francisco is one of the few places that brings all players in the electronics systems design industry together with the newest technologies.

"The Embedded Systems Conference successfully maintains a commitment and precise focus to be a forum that meets the needs of designers, developers and technical managers," said Paul Miller, Vice President and Group Publisher for CMP Media. "As more people register for the event, and new innovations begin to be unveiled, we can feel the anticipation leading up to one of the most successful Embedded System Conferences ever."

The technical program is comprised of 250 hardware and software sessions presented by 300 leading experts. This year's event taps the roots of the Embedded Systems Conference by focusing on the learning, networking, and cutting-edge technologies on which the industry thrives. New to this year's technical program are seven design seminars that will provide in-depth, future-looking and vital design information on specific end-markets and enabling technologies; and, the Microprocessor Summit that will introduce new embedded processor, microcontroller and digital signal processor architectures.

Following is a list of the one- and two-day design seminars and panels. Panels are open to all attendees:

Analog and Power, March 7 -- Program Chair, Stephen Ohr, Editorial Director and Editor-in-Chief, Planet Analog.

This one-day program addresses the needs of engineers working with analog components such as amplifiers, data converters, power management devices, and high-speed interface components. It provides insight into the role of played by analog, mixed-signal and power technology in a world increasingly dominated by digital engineering.

DSP Performance, March 7 -- Program Chair, Stephen Ohr, Editorial Director and Editor-in-Chief, Planet Analog.

This one-day program updates designers on DSP architectural trends and software design issues. Speakers will link DSP concepts such as precision, clock rates and code space to the specific requirements of next-generation high-speed data communications, wireless signal processing and consumer electronic systems. There will also be an in-depth panel discussion, The Future of Processors for Signal Processing Applications, moderated by Jeff Bier, General Manager, Berkeley Design Technology (BDTI), on March 7, 6-7 p.m.

Easy Paths to Silicon, March 7, 8 -- Program Chair, Richard Goering, Editorial Director, Design Automation, CMP Media LLC.

Participants have two full days of content to choose from that includes ways to implement applications or algorithms in hardware that don't involve a traditional ASIC flow. Aimed at systems and software engineers, it will provide an introduction to FPGAs, configurable array architectures, and algorithm-to-silicon EDA tools and flows. Avnet is the headline sponsor of this seminar. LSI Logic is a presenting sponsor of this seminar.

Consumer Systems, March 8, 9 -- Program Chair, Rick Merritt, Editor-at-Large, EE Times.

This two-day program has been developed to address the historic shift from analog to digital music and video that is giving rise to a new generation of digital TVs and media servers, MP3 players of all sorts and home networks capable of streaming and storing digital media. The seminar explores design issues in analog, DSP, compression, display and other technologies that are the key enablers for this sector.

Wireless Networking, March 9, 10 -- Program Chair, Patrick Mannion, Wireless & DSP Editor; CommWeek & In Focus Section Editor, EE Times, will moderate the panel discussion, The Future of Wireless Networking, March 10, 11:15 a.m.-12:15 p.m.

The two-day program focuses on resolving the problems facing wireless network designers as they tackle issues such as ultrawideband, Wi-Fi/cellular integration, ZigBee and other short-range wireless networking technologies. Atmel is a headline sponsor of this seminar.

3G Cellular System, March 8, 9 -- Program Chair, Robert Keenan, Editor-in-Chief,, has developed a two-day program for participants to choose from, and will moderate a panel discussion, Moving Beyond 3G: Where Do We Go From Here?, March 8, 10:15-11:15 a.m.

This seminar will look at the system-level design engineering challenges related to the development of infrastructure and mobile devices that operate on third-generation (3G) wireless networks. Additional focus will be on technology issues, such as DSP power management and RF design, as well as emerging standards and regulatory issues that will impact the design of 3G systems and equipment.

Network Systems, March 9, 10 -- Program Chair, Loring Wirbel, Editorial Director, Communications Initiative, CMP Media LLC, has developed this program and will moderate a panel discussion, Silicon Support at Layer 7: XML, SOAP, and Vertical Protocols, March 9, 2-3 p.m.

This two-day seminar will explore routing and switching, advanced Layer 3 and 4 protocols, Voice Over IP, aggregating traffic from edge to metro, and any converged services based on IP. Intel is the exclusive sponsor of this seminar.

NEW Microprocessor Summit Showcases Latest Architectures and Devices:

The new one-day Microprocessor Summit, moderated by Embedded Systems Programming's editor-in-chief, Jim Turley, provides a forum for the introduction of new embedded processor, microcontroller and digital signal processor architectures.

The program includes a focus on new variants of existing architectures, as well. A panel of industry experts will offer evaluations of the new products, helping systems designers sort through their options in order to make better purchasing decisions. MIPS Technologies is the Copper Sponsor for the Summit and Berkeley Design Technology (BDTI) is the Germanium Sponsor.

Key Exhibitors Feature New Products:

Virtually every major player in the electronics design industry is exhibiting, including Accelerated Technology, a Division of Mentor Graphics, Actel Corporation, AMD, Altera, Analog Devices, Inc., ARM, Atmel Corp., Avnet Electronics Marketing, Freescale, Semiconductor, Green Hills Software, Inc., Intel, International Rectifier, Microsoft Corporation, MIPS Technologies, Renesas Technology America, Inc., STMicroelectronics, Texas Instruments and Xilinx, Inc. Free product training will be provided by Actel, Echelon, Intel, LSI Logic, Sun Microsystems and Xilinx.

Keynote Addresses and View from C-Level:

SDR-Business, Market and Social Ramifications, Stephan Blust, Director of Wireless Standards, Cingular Wireless, and Chair of the SDR Forum, and Mark Cummings, Managing General Partner, enVia, and Chairman of the Board, SDR Forum. March 9, 3:45-5:15 p.m. Speakers will address Software Defined Radio from an international perspective, which includes the viewpoint of the wireless carrier and the end user.

From Cubicles to Comics, Scott Adams, Dilbert cartoonist. March 8, 12-1 p.m.

Dilbert cartoonist Scott Adams will describe his strange journey from corporate cubicles to the comic pages, show the comics that got him in the most trouble, and share some tips for success that you won't hear anyplace else.

View From C-Level Live: After the Storm. How the Industry Changed Forever, Brian Fuller, Editor-in-Chief of EE Times will moderate the discussion, March 9, 1:00 p.m.-2:00 p.m.

Electronics companies weathered the storm of '01-'03, but today, consolidation and the looming uncertainty of the rise of Asia weigh heavily on executives. How do these leading semiconductor and software executives view the changed nature of our business? Brian Fuller hosts a View from C-Level "Live" panel that should illuminate the situation.

Panelists Include: Steve Appleton, CEO, Micron Technology; John Daane, CEO, Altera Corp.; and T.J. Rodgers, CEO, Cypress Semiconductor

ACE Awards

CMP Media's EE Times will celebrate and recognize the people and companies who've demonstrated leadership in the electronics industry among their peers with the inaugural Annual Creativity in Electronics (ACE) Awards program. Just a few of the categories for recognition are Innovator of the Year, Executive of the Year and Company of the Year. Visit for more information. Altera is the Platinum Sponsor for the ACE Awards.

More information about the Embedded Systems Conference is available at .

About CMP Media LLC

CMP Media LLC ( is a leading integrated media company providing essential information and marketing services to the entire technology spectrum-the builders, sellers and users of technology worldwide. Capitalizing on its editorial strength, CMP is uniquely positioned to offer comprehensive, integrated media solutions tailored to meet the individual needs of marketing professionals. Its diverse products and services include newspapers, magazines, Internet products, research, direct marketing services, education and training, trade shows and conferences, and custom publishing.

   For more information, contact:
   Mckenzie Farrell
   Fleishman-Hillard  -- For CMP Media LLC


CONTACT: Mckenzie Farrell of Fleishman-Hillard, +1-503-221-2386, or, for CMP Media LLC

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